4 September 2008

Mini seeks experiential agency

Mini, the iconic car brand owned by BMW, is understood to be seeking experiential agency. There is no incumbent on the account and the marque has previously worked with agencies on a project basis. It is thought that the review, which is being overseen by the AAR, is in early stages and it is not […]

London set to deliver 2012 sponsorship dream

Just back from his first weeks holiday in 18 months, London 2012 commercial director Chris Townsend reflects on the Olympics, which he and his team attended on a fact-finding mission. While impressed by the sheer scale and spectacle of Beijings Games, Townsend says that London 2012 will be just as well-organised and also commercially viable.

Michael Nutley: How the internet is pulling apart conventional ads

The dominance of the traditional advertising campaign is coming to an end. Brands are starting to realise that the constant communication made possible with their customers by interactive media can offer far more value than just telling people what products are available, and what’s good about them. In the 18 years since the arrival of […]

DoH obesity initiative boss Brent quits to join BSkyB

Former Boots marketer Andy Brent has left the Department of Health after just five months as director of its £75m obesity initiative. He has joined BSkyB as group brand marketing director. His departure from the DoH after such a short tenure comes as no surprise to some. Insiders say he had been looking to go […]

Locog plots outlets to sell London 2012-themed goods

The Organising Committee of the London 2012 Olympic Games (Locog) is planning to open branded retail outlets where it will sell licensed products, as part of its strategy for the sale of merchandising rights to London 2012. The sale of merchandising rights is a key source of revenue for Locog, and the organisation says it […]

Mattel to launch quiz game in UK and Europe

Mattel is moving into the quiz game market with the launch of Bezzerwizzer into the UK and Europe next month. It has appointed Oakwood Media Group to create a digital advertising campaign to promote the new product. The toy company has signed the global license agreement for the Danish game to launch it in the […]

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