Digest

Vodafone has launched a service that directs mobile Internet users to the nearest BP petrol station, Barclays bank or Whitbread pub, restaurant and hotel – by automatically identifying the caller’s location. Accessed through a link on Vodafone’s Vizzavi mobile Internet portal, the service is said to be accurate to between 500 metres and three miles, […]

Digest

Heineken is to sponsor its fourth annual music festival in Italy. The two-day event, called the Heineken Jammin’ Festival, will take place at the Enzo and Dino Ferrari racing circuit in Imola, on June 16 and 17. Those scheduled to appear include Guns & Roses and the Manic Street Preachers.

The old ones are the best

As someone who has enjoyed a successful career in retail marketing but finds himself redundant in his mid-forties, I concur with Malcolm Wallace’s observations (MW last week). I have responded to many ads where the job specifications were so close to both my experience and skills that they could have been copied directly from my […]

Digest

Harpers & Queen has appointed former editor of GQ Active Simon Tiffin as its new deputy editor.

Garnier launches new range

Laboratoires Garnier is planning the launch of its first Fructis styling brand – Fructis Style. The Garnier Fructis range, manufactured by L’Oréal, has until now included only shampoos and conditioners. The new unisex range aims to challenge the dominance of Wella, which owns youth-oriented hairstyling brand Shockwaves. Wella recently signed a multi-million pound cross-media deal […]

Advertisers switch on to consumers

I write in regard to your cover story “Switched off” (MW last week). The cost of advertising on TV is surely not the only cause of exasperation with the medium. What about the role of the consumer in the process of advertising communication? The vision of a passive and, presumably, grateful consumer derives from the […]

Digest

Ahold, the Dutch-based supermarket group, is to bring together all its Spanish outlets under the brand name Supersol. The move will unify branding across the company’s various trading formats, which include Kampio, Ecore, Cobreros and, since its acquisition in September last year, Superdiplo.

Digest

The Rugby Football Union (RFU) has launched a Visa card through the MBNA Europe Bank, branded with the England rose.

A good account of online ads

The article “A new nail in banner advertising’s coffin” (MW February 22) sheds a positive light on the various tools which are currently being applied to “beef up” the banner’s performance. I do, however, have one problem with the Messaging Plus formula developed by Cnet – e-businesses still have to pay an up-front tenancy fee. […]

Sky seeks sponsor for latest reality show

Sky TV is looking for a sponsor for its new reality show, Boot Camp, which airs on Sky One in the next few weeks. It is not clear whether the show will be sold as a standalone product or as part of an “action”-themed Tuesday evening package. Sky snapped up the show, which is one […]

FA carve-up fuels brand clutter fears

Reports that the Premiership is to split its title sponsorship between Carling and Siemens has sparked fresh concerns that the value of sponsorship – for brands and sport fixtures – is being eroded.

Latest from Marketing Week