Bernard Matthews plans organic, free-range meats

Bernard Matthews, the poultry brand hit by avian flu earlier this year, is planning to launch free-range and organic meat in a desperate attempt to reassure the public about its products. Bernard Matthews marketing director Matt Pullen says the move would “help people to reappraise the brand”. Public confidence in the beleaguered brand hit an […]

Ebay reviews 5.5m creative account out of DLKW

EBay has ended its relationship with its advertising agency Delaney Lund Knox Warren (DLKW), and has started a review of its £5.5m creative business. DLKW has declined to repitch. The internet auction business is already believed to have approached several unnamed agencies for the advertising account. PHD, which handles buying and planning for eBay, will […]

Convergence masterstroke, or Freudian slip?

It was not so much the news that DFGW was being sold that surprised the advertising industry but rather the identity of the buyer. PR company Freud Communications’ admission it is in talks to acquire the ailing agency (MW last week) has divided opinion. Some claim it is a “ridiculous” decision with little rationale to […]

An outside influence

The brewer Adnams’ appointment of M&S’s marketing chief as a non-executive director has spotlighted the number of marketers holding such advisory positions. Is there still an old-boys’ club and are marketers suitably qualified to take on the responsibility? asks Sonoo Singh

Deregulation in the air

The decision to open up transatlantic routes to unlimited competition will cause severe consolidation and drive down airfares. David Benady and Rupi Gohlar look at the problems besetting the four airlines that currently hold exclusive rights to these profitable routes

Guardian moots cheap sister title to fend off freesheets

The Guardian is considering launching a cheaper sister title in a bid to boost sales in metropolitan areas and counter the rise of rival publishers’ free newspapers. The newspaper is testing two tabloid-sized titles across a series of focus groups, and a launch could come as early as next year. It is understood that The […]

Lexus to launch ‘a hybrid for every range’ in two years

Lexus is planning to launch a hybrid version of every model in its range within two years in a move that experts say could revolutionise the car industry. The Toyota-owned marque sells two hybrid models at present – the RX and the GS. It is launching a hybrid version of the LS later this year, […]

Shangri-La hotel chain appoints Euro RSCG shop to global brief

Luxury leisure chain Shangri-La Hotels and Resorts has appointed Euro RSCG network agency BETC Luxe to its global creative account. The Paris-based agency won the brief following a global pitch against a number of undisclosed agencies. It is not known if incumbent TBWA/Hong Kong was involved in the pitch process handled by Creative Brief. BETC […]

Creston launches ‘buy and build’ strategy in the US…

Creston has ‘no plans’ to launch a US arm of agency Delaney Lund Knox Warren (DLKW), despite announcing ambitious plans in the US headed by former FCB global chief Steve Blamer. It says former Grey London chief Blamer, who has been named Creston US chief executive, will instead be tasked with the same ‘buy and […]

C4 chief rejects calls to slash marketing amid funding fears

Channel 4 has defied calls to slash its estimated £50m marketing budget in response to fears over future funding. Chief executive Andy Duncan says the budget has already been cut by ‘a couple of million pounds’ for 2007, but to cut it any further would be ‘commercially damaging’. His firm stance follows an Ofcom-commissioned audit […]

Kingsmill launches £2.5m campaign

Kingsmill, the Allied Bakeries-owned brand, is launching a £2.5m advertising campaign to support its range of wholegrain white bread, Kingsmill 50/50. It claims it is the only white bread that is made with 50% wholegrain and 50% white flour. The campaign, which has been created by M&C Saatchi, and will run across TV and outdoor. […]

Mama Mag goes live, an online lifestyle magazine, is being launched today (Tuesday) as a destination site for cash-rich but time-poor mothers. It claims it will target “the woman behind the mother”. The magazine will be available initially online after research found a high level of internet use in ABC1 mothers when they are first at home with […]

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