5 August 1999

Gateway bolsters top ranks for major Euro sales drive

Computer manufacturer Gateway has appointed senior managers to develop Internet and retail sales, and is to roll out a TV advertising campaign aimed at school children. Gateway marketing director Michael Maloney will take on the role of consumer director in addition to his current duties. He will develop Gateway’s consumer marketing throughout Europe, the Middle […]

Recognising grey matters

There is a fundamental change occurring in the structure of the UK population. By 2020, nearly half the population will be over 45, while the proportion of under 25s will drop to just 25 per cent. Studies of the over 55s – commonly referred to as the “grey” market – conclude that this group is […]

Pounding the euro

In the euro/pound debate public opinion is favouring ‘Little Englanders’ more than ‘Brussels Puppets’. And even though a referendum is at least three years away, the campaigns to convince consumers are launching this autumn. Will those who sho

Eve Pollard start-up to launch weddings title

Eve Pollard’s new publishing company Parkhill Publications is launching a weddings magazine in Novem- ber. It will be followed next year by a glossy title aimed at mature women. The former tabloid veteran, who has edited the Sunday Mirror and the Sunday Express, is making presentations about the two projects to media buyers. The weddings […]

IPC hires marketing chief for £26m Internet venture

Magazine company IPC has drafted in former Freemans general manager Lucie Scott as marketing director for IPC Electric, its new £26m e-commerce and Internet project. Scott was instrumental in bringing together designer names such as Red or Dead, Jasper Conran and Patrick Cox in an upmarket catalogue called The Book, which was launched by Freemans […]

Sainsbury’s launches scratchcard promotion

Sainsbury’s is launching a millennium scratchcard promotion offering shoppers the chance to win £1m – which it claims is part of the biggest prize fund ever offered by a UK supermarket. Other prizes include free shopping for a year, free fuel for a year, cash and product prizes. Every customer who spends £25 or more […]

Lucozade brings relief to cyber perverts with Lara Croft exposé

Cyber perverts bitterly disappointed when Tomb Raider pin-up Lara Croft was forced to cover-up in Playboy magazine, need mourn no more. Naked Lara is back, courtesy of SmithKline Beecham. The model who acted as the real-life Lara for a year, Nell McAndrew, stripped for Playboy but Core Design – owner of the Tomb Raider trademark […]

Marketers intensify push to control supply chains

What have BSkyB and the Premier League, Thomson Holidays, British Airways, Coca-Cola, Unilever, Volvo, Ford, General Motors and Levi’s all got in common? In the past few months they have all become embroiled in legal or competition authority battles concerning vertical integration and exclusive distribution deals. The Premier League has humiliated the Office of Fair […]

Digest

The Telegraph Group has restructured its senior ad sales team. Former classified ad director Mark Payne has been made deputy ad director; former display ad manager Chris White-Smith display ad director; and former display ad manager, magazines, Jonathan Wilson display ad manager.

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