5 August 2004

Imperial Tobacco giveaway ruled as breaching ad ban

Imperial Tobacco has been formally cautioned for breaching the UK law banning tobacco advertising. The moves marks the first time a tobacco company has been rapped for breaking the law since it came into effect. The company inserted a series of 12 “Supertrivia” cards in packs of Superkings cigarettes, featuring examples of previous Superkings ad […]

F1 set to be given global sponsors

Formula One Management is looking at creating a global sponsorship property like the Olympic Games. The move follows the appointment of International Olympic Committee (IOC) marketing director Michael Payne as its marketing chief. Payne, who will take up the position of special adviser to Bernie Ecclestone in September, says he will be responsible for developing […]

Camelot in legal spat over Littlewoods ads

Camelot is consulting lawyers after rival lottery operator Littlewoods used its “Be Lucky” idea for an advertising campaign. Littlewoods has launched its own campaign, featuring the same strapline as the National Lottery operator had been planning to use for its forthcoming campaign. Littlewoods began running its campaign in national newspapers this week. The ads feature […]

Walkers Snacks launches potato skin brand

Walkers Snacks is launching a new brand called Walkers Skinfulls. The range will be potato skin crisps aimed at the sharing snack market and will be launched later this year. Industry insiders say that the Skinfulls are long, oval potato skins, which are shaped for putting toppings on or for dipping into sauces. The range […]

Imperial Tobacco giveaway ruled as breaching ad ban

Imperial Tobacco has been formally cautioned for breaching the UK law banning tobacco advertising. The moves marks the first time a tobacco company has been rapped for breaking the law since it came into effect. The company inserted a series of 12 “Supertrivia” cards in packs of Superkings cigarettes, featuring examples of previous Superkings ad […]

RBS looks to Argos once again for NatWest chief

Royal Bank of Scotland has poached Argos head of brand marketing Helen Page to become brand director for NatWest bank. The appointment sees her reunited with her former boss Paul Geddes, who is retail marketing and strategy managing director, overseeing both the Royal Bank of Scotland and NatWest brands. Geddes was marketing director at Argos […]

RBS looks to Argos once again for NatWest chief

Royal Bank of Scotland has poached Argos head of brand marketing Helen Page to become brand director for NatWest bank. The appointment sees her reunited with her former boss Paul Geddes, who is retail marketing and strategy managing director, overseeing both the Royal Bank of Scotland and NatWest brands. Geddes was marketing director at Argos […]

95.8 Capital FM reported loss of 200,000 listeners from breakfast show

95.8 Capital FM reported a loss of 200,000 listeners from its breakfast show during DJ Johnny Vaughan’s first quarter. He replaced Chris Tarrant in April (MW March 4). The Rajar figures for the quarter ending June 20 also showed that Heart 106.2 FM had gained 138,000 listeners for its breakfast show presented by Jono Coleman…

Keane quits Publicis for top Weight Watchers job

Slimming brand Weight Watchers has appointed Publicis managing partner Miriam Jordan Keane to the newly created role of chief brand officer. She will report to chief executive Linda Hewitt. In her new role, based in the US, Keane will be responsible for the global brand development of Weight Watchers. Keane joined Publicis last September after […]

Parker Knoll in ad agency search

Parker Knoll, the furniture manufacturer and upholsterer owned by Silentnight Group, is looking for an advertising agency. Campaigns have previously been created in house.

Kellogg plans autumn launch for hot cereals

Cereal brand Kellogg is extending into the hot cereals market for the first time with the launch of hot variants of Coco Pops, Fruit ‘n’ Fibre and Hunny Bs. The products will go on sale this autumn. The cereals, which will be packaged in individual pouches rather than boxes, are made by adding water and […]

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