Mag cover 6 August 15

6 August 2015

How City Football Group is connecting fans with technology

Man City training ground

City Football Group (CFG), the parent company of Manchester City FC and three other clubs globally, last month announced a major technology deal with cloud software firm SAP. Marketing Week’s Jonathan Bacon attended the announcement at the City Football Academy in Manchester to hear how technology will underpin CFG’s ‘family of clubs’ business model and its future fan engagement activities.

The £100m campaign you’ve never heard of

The independent body set up by the government to promote smart energy meters has only five years to convince every British household to install one. Even with a huge budget of £100m, it has a tough task to counter consumers’ apathy and distrust of energy providers

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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