5 December 1996

CIA wins 16m Ericsson media buying account…

CIA Medianetwork has won the $25m (16m) media buying acc ount for Ericsson, the Swedish electronics giant, after a four-way pitch for the global business-to-business and corporate image advertising. The London agency pitched against Carat, Bates Copenhagen and Media Broker/Optimedia for the business and will work alongside Media Marketing Gruppen in Stockholm, which will provide […]

Sainsbury’s axes alcopop sub-brand

Sainsbury’s has become the first retailer to react to public unease about alcopops by axing its alcoholic lemonade sub-brand Piranha. The supermarket is responding to concerns that alcopops’ branding and positioning makes them attractive to children. It follows a move by Carlsberg-Tetley to delay indefinitely the launch of its alcoholic jelly Thickhead (MW October 18). […]

Microsoft ad drive pushes Net presence

Microsoft Network has launched a multimillion pound advertising and marketing campaign aimed at establishing itself as Britain’s leading Internet access provider by the end of next year. The initial wave of print advertising, through EURO RSCG, coincides with an aggressive direct marketing and sampling push, which will be followed by a second wave running from […]

Insurance tax rise sparks retail fury

The ‘cautious’ Budget contained a nasty surprise for retailers, with VAT on insurance and warranties soaring to 17.5 per cent. The move sent shock-waves through the City and has left retailers fuming.

Survey exposes slump in Internet advertising

Rapid growth rates in advertising on the Web slowed significantly in the third quarter of 1996, according to the leading tracker of Internet-based advertising, Jupiter Communications. Total World Wide Web ad revenue for the period is estimated to be $66m (42m) by Jupiter’s regular AdSpend survey. The survey does not include money spent by companies […]

Duckworth Finn lands 2.5m Michelob brief

Duckworth Finn Grubb Waters has won the 2.5m Michelob advertising account, with a brief to relaunch the premium lager to take on other US brands such as Miller Pilsner. Brand owner Anheuser-Busch put the Michelob business up for pitch two months ago (MW October 18). It shortlisted incumbent BMP DDB, St Luke’s and Duckworth Finn. […]

Brief

Radio Times is to spend 400,000 on a poster and radio campaign to promote its Christmas and new year double issue. The poster campaign, planned through New PHD, breaks on December 9, with radio support running from December 16. BBC Magazines is planning to distribute 4 million copies of the Radio Times Christmas issue. The […]

Drug Wars

Drug makers are already under intense pressure from new competition and own label. Now they face the prospect of restricted pack sizes. How can they claw back market share? >

Oasis ‘Benson & Hedges’ CD pack sparks ASH backlash

Oasis’ Gallagher brothers are in trouble again: this time for borrowing the design of tobacco company Gallaher’s Benson & Hedges cigarette packet for their latest boxed CD. The notorious band have now fallen foul of the anti-smoking lobby. ASH claims the boxed set, which includes the song “Cigarettes and Al- cohol”, will appeal to young […]

Digests

Eurotunnel has been given the permission to reopen the Channel Tunnel to passenger traffic, following last Sunday’s evacuation drill. Prudential Assurance has appointed Mike Tyldesley as its new marketing director. Tyldesley, who was previously marketing communications manager for Prudential UK, will report to managing director John Elbourne. Alan Lawson has joined Aspen, the marketing services […]

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