5 December 2002

Trinity Mirror poaches IPC Media chief Bailey

IPC Media chief executive Sly Bailey has been poached by Trinity Mirror. On February 3, she will become the newspaper group’s new chief executive, replacing Philip Graf, who announced recently that he would be leaving next summer. The announcement is understood to have come as a surprise to senior staff at IPC, where Bailey has […]

LE scraps retail marketing director role in shake-up

London Electricity (LE) Group has replaced the marketing director position for its retail brands with four separate marketers, who will report to managing director for retail and marketing Peter Hofman. The move follows the utility company’s recent restructure, which resulted in the departure of group retail marketing director Jon Kinsey (MW September 26). The retail […]

Baileys gets lower-alcohol PPS spin-off

Diageo GB is giving Baileys its first range extension, with the launch this week of Baileys Glide, a lower-alcohol, “long” version of the liqueur. Diageo marketing director for innovation Nick Robinson says: “We’re taking Baileys’ strengths and building on them.” According to Robinson, sales of the core brand have doubled in the past five years, […]

Reckitt launches mop in effort to move away from ‘antiseptic’ image

Reckitt Benckiser (RB) is planning another assault on the household cleaning market with the launch of a Dettol mop next year. The launch will be another attempt by RB to bolster Dettol’s position as an all-purpose cleaner and a further move away from its antiseptic cleaning brand image. The move follows the company’s decision to […]

ASA bans Golden Wonder ads for trivialising drugs

Golden Wonder is being forced to ditch a poster campaign after the Advertising Standards Association (ASA) upheld complaints that the ads linked drug culture to crisps. Golden Wonder decided to ignore the advice of the ASA’s pre-vetting service, which advised it not to run the ads. Before launching the campaign in May, Golden Wonder voluntarily […]

Trinity Mirror poaches IPC Media chief Bailey

IPC Media chief executive Sly Bailey has been poached by Trinity Mirror. On February 3, she will become the newspaper group’s new chief executive, replacing Philip Graf, who announced recently that he would be leaving next summer. The announcement is understood to have come as a surprise to senior staff at IPC, where Bailey has […]

LE scraps retail marketing director role in shake-up

London Electricity (LE) Group has replaced the marketing director position for its retail brands with four separate marketers, who will report to managing director for retail and marketing Peter Hofman. The move follows the utility company’s recent restructure, which resulted in the departure of group retail marketing director Jon Kinsey (MW September 26). The retail […]

Barclays reshuffles core UK marketing operations

Barclays retail marketing director Richard Harvey is taking a wider group role co-ordinating marketing activities across Barclays’ UK businesses, to fill the gap left by the departure of Paul Parmenter to Powergen (MW October 17). As marketing director for the core UK operations, Harvey will link marketing across personal financial services, business banking and Barclaycard […]

Imperial and BAT lose EU health warning war

Imperial Tobacco and British American Tobacco (BAT) have lost their battle against a European Union directive requiring larger health warnings on packs. Directive 2001/37/EC, on the manufacture, sale and presentation of tobacco products, also bans terms such as “light” and “mild”, which health lobby groups say mislead consumers into thinking certain brands are safer. The […]

Reckitt launches mop in effort to move away from ‘antiseptic’ image

Reckitt Benckiser (RB) is planning another assault on the household cleaning market with the launch of a Dettol mop next year. The launch will be another attempt by RB to bolster Dettol’s position as an all-purpose cleaner and a further move away from its antiseptic cleaning brand image. The move follows the company’s decision to […]

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