5 December 2013

The man steering American Airlines

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Next week American Airlines becomes the largest carrier in the world following its merger with US Airways. Director of international marketing Stephen Davis tells how it aims to improve passenger perceptions, show off its new fleet and focus on digital innovation.

Marketers’ sustainability shout-out

The problem with corporate social responsibility (CSR) is that like so many terms it has become a label that is in danger of losing the meaning of the words behind it. The fact that consumers are demanding companies’ sustainability efforts to be authentic rather than a ‘greenwashed’ sticking-plaster is only a good thing. And now that brands are integrating […]

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