Marketers quiz Stephen Davis on providing positive passenger experience, merchandising and differentiating the brand from the competition
One of the biggest tasks faced by American Airlines when rebranding was conveying its new image and showing off new aircraft at a time when very few were in service.
The problem with corporate social responsibility (CSR) is that like so many terms it has become a label that is in danger of losing the meaning of the words behind it. The fact that consumers are demanding companies’ sustainability efforts to be authentic rather than a ‘greenwashed’ sticking-plaster is only a good thing. And now that brands are integrating […]