5 February 1998

Saatchi stunt fails to win the Lottery

Any excuse to dress up in football kit and 99 per cent of the male population are bound to go for it. So when the opportunity came along to combine work with the pleasure of slipping on a shiny nylon shirt, the Saatchi & Saatchi team just couldn’t resist. Creatives built their very own version […]

POT NOODLE

If you’re reading this article, the chances are that when it comes to Pot Noodle, you are a “Bargepoler” – one of the 33 per cent of the UK population who will never touch a Pot Noodle snack. Bargepolers tend to be ignorant of Pot Noodle’s success – it is now a 100m brand, making […]

Pigs who saved their bacon are immortalised as soft toys

Two pigs which caused a national sensation by spending a week on the run from the slaughterhouse are to be immortalised as soft toys. The pair – nicknamed the Tamworth Two – made their great escape from a Wiltshire abattoir last month and evaded the hamfisted attempts of locals, police, journalists and photographers to catch […]

Ericsson unveils 20m ad drive

Directors of Argos have rejected a 1.6bn takeover bid from mail order giant Great Universal Stores on the grounds that it ‘fails to recognise the strategic value of Argos, its track record and its future prospects’. The Inland Revenue says ‘around’ 810,000 people have failed to return their self-assessment tax forms. A fine of 100 […]

Coke promotes Hall to global role

One of the most powerful women in UK marketing, Coca Cola’s Jan Hall, is on the move to the company headquarters in Atlanta. She will take up the post of global brand director for Diet Coke and Coca-Cola Light in the strategic marketing division of the Coca-Cola Company from March 2. Coke is to make […]

TBWA in 2m World Cup 98 game victory

TBWA Simons Palmer has won a three-way pitch against HHCL and BBH for the 2m Electronic Arts launch of the World Cup 98 computer game in May. Electronic Arts, which develops, publishes and distributes entertainment software, topped the UK computer and console game charts last Christmas with the FIFA Road to World Cup 98 game. […]

Virgin buys out Cott’s cola stake

Virgin has bought out food and drinks producer Cott’s remaining share in Virgin’s UK cola-making business. The Virgin Cola Company, formerly a joint 50-50 venture with Cott in the UK, is now solely owned by the Virgin Trading Company. James Kydd, marketing director of the Virgin Cola Company, says: “This latest move shows just how […]

Littlewoods poised for 25m FA Cup renewal

Littlewoods is poised to renew its sponsorship of the FA Cup when the deal expires in May after this year’s Final – but will be paying 11m for the privilege. The new four-year sponsorship that FA commercial director Philip Carling is planning is understood to be worth 25m, while the existing Littlewoods deal signed in […]

Agencies to battle for Harry Goodman’s 2m cable brief

TV Travel Shop, a new cable travel channel backed by Flextech and Intersun Travel founder Harry Goodman, has drawn up a shortlist of advertising agencies for its 2m launch in April. It is understood that Mellors Reay & Partners, Mustoe Merriman Herring Levy and Walsh Trott Chick Smith are presenting to the channel’s management this […]

Reward scheme is miles better

I was fascinated to see your research into grocery loyalty programmes. One of the principal attractions of Sainsbury’s Reward versus Tesco Clubcard is not just the choice of benefits on offer, but the fact that those benefits are treats rather than utilitarian. For example, free flights, theatre and cinema tickets through Air Miles instead of […]

Cadbury looks to US for Alan Palmer replacement

Mark Smith, vice-president of marketing and technicals for Cadbury Schweppes US subsidiary Mott’s, is tipped as the next UK marketing director for Cadbury. Smith will replace Alan Palmer, if visa requirements are cleared. Palmer is taking the newly created role of international marketing director for Cadbury Schweppes confectionery business worldwide. Cadbury has carried out a […]

Tough task for Diners to join the credit club

Ask three people around the world what the Diners Club card is and you’ll get three different answers. In Hong Kong or Japan, it’s seen as a must-have business card dripping with prestige. In the US it’s known as the original charge card. But in the UK and Europe most people say Diners who? Or […]

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