5 February 2004

PepsiCo UK completes restructure

PepsiCo UK president Martin Glenn has completed his plan to introduce a single layer of management across the company’s four divisions – Pepsi, Tropicana, Quaker and Walkers Snacks (MW October 23, 2003). The restructure has resulted in marketing director for market development Caroline Diamond becoming marketing director for Tropicana and cereals; and evening snacking marketing […]

PepsiCo UK completes restructure

PepsiCo UK president Martin Glenn has completed his plan to introduce a single layer of management across the company’s four divisions – Pepsi, Tropicana, Quaker and Walkers Snacks (MW October 23, 2003). The restructure has resulted in marketing director for market development Caroline Diamond becoming marketing director for Tropicana and cereals; and evening snacking marketing […]

Top UK companies face Indian call-centre flak

British companies such as British Airways, Barclays and Norwich Union, which have call centres in India, are expected to be accused of a lack of corporate social responsibility (CSR), following reports of a surge in the number of suicides and stress-related problems among workers in the Indian call centre industry. It has been reported in […]

Nestlé Rowntree boss trashes Harrison plans

Chris White, the new managing director of Nestlé Rowntree UK, has taken an axe to the marketing strategy put in place by former marketing director Andrew Harrison, claiming that the business has “lost its focus”.

Fall in UK distribution casts doubt over future of 555s

The future of British American Tobacco’s (BAT) 555 cigarettes is in doubt in the UK following the decision of several major supermarket chains to delist the brand only two years after it was launched. The brand now has limited distribution in the UK, despite being launched with an advertising campaign worth close to &£15m at […]

Branded lands brief for Top Up TV launch

Top Up TV has contracted out the marketing of its pay-TV service, expected to be launched next month, to agency Branded. The pay-TV operator, founded by former BSkyB executives David Chance and Ian West, plans to offer up to ten channels, including UKTV Gold, for a no-ties monthly subscription of £7.99, plus a £20 one-off […]

Aquados appoints chief executive after overhaul

Derek Warner, formerly divisional managing director of chemicals company Degussa, has been named as the chief executive of detergents maker Aquados after an overhaul of the company’s managerial structure. The news coincides with the Glasgow-based company’s search for an agency to create a marketing and advertising campaign. The company’s previous agency, Faulds Advertising, dissolved last […]

Branded lands brief for Top Up TV launch

Top Up TV has contracted out the marketing of its pay-TV service, expected to be launched next month, to agency Branded. The pay-TV operator, founded by former BSkyB executives David Chance and Ian West, plans to offer up to ten channels, including UKTV Gold, for a no-ties monthly subscription of £7.99, plus a £20 one-off […]

Latest from Marketing Week