5 February 2009

Post Office pitches DM and branding work

The Post Office is launching a pitch for its direct marketing and branding business. The current incumbent on direct marketing is Draft FCB, which was appointed to the Post Office roster in 2006. The review is being led by marketing director Gareth Hockey-Morley. He joined as marketing director in September 2006. The branding responsibilities include […]

Google adds web search to AdSense for Mobile

Google has expanded its AdSense for Mobile service to include web search as part of a strategy to challenge Yahoo’s lead on mobile. The beta service allows mobile publishers to embed a Google search box in their site and receive a share of the ad revenue generated from visitors clicking on sponsored links. They can […]

Reckitt Benckiser sees 8% revenue growth

Reckitt Benckiser, owner of global brands including Vanish, Lemsip, Strepsils and Dettol, increased its marketing investment in media by 25% in the last quarter and saw like for like net revenue grow 8 % for the three months to December 21. The manufacturing giant also reported that it’s spend in ‘other consumer marketing significantly outpaced’ […]

Daily Mail owner’s ad revenues slump

Daily Mail owner Associated Newspapers advertising revenues dropped by 8% in the three months to 31st December, compared to last year, with classified revenue plummeting to 17%. Associated recently sold a 75.1% stake in its London evening paper the Evening Standard to Russian billionaire Alexander Lebedev, but financial effects will not yet show on the […]

UK ad spend could grow by 52% by 2020

UK advertising expenditure could grow by more than 52% by 2020, according to a report by the World Advertising Research Centre. The report, compiled on behalf of the Advertising Association, says the best case scenario or “high option” will see total ad spend rise to £35bn by 2020. The second scenario or “low option” will […]

Chris Ingram: On newspapers in the digital sphere

Last month I suggested it was premature to write off our national newspapers just yet. There’s no denying that life is tough for newspaper groups, but I can’t help feeling that many groups could deal with these challenges better. For example, Jonah Bloom says in Ad Age  that of the 350,000 people employed in newspapers […]

Woolies turns to click n mix

Just like James Bond, retailer Woolworths is discovering that you can indeed live twice. The almost 100-year-old brand is being reborn online after it fell into the hands of administrators just before Christmas. Despite questions over Woolworths’ relevancy as a brand – the store network saw much of its traditional high street market share eroded […]

Big brands explore redundancy marketing

Fear is at an all-time high as people lose their jobs and companies cut costs. In an environment where insecurity dominates, brands are stepping up to offer “redundancy marketing” solutions. From interest-free loans to protected subscriptions, savvy companies are trying to make consumers feel supported through the bad times in order to retain their business […]

Heyday collapse exposes flaw in age-led targeting

Mature market experts are highlighting the foolishness of targeting over-50s as an age-defined one-size-fits-all market following the collapse of Heyday, the membership brand launched by Age Concern as a rival to Saga. The business, a £26-a-year subscription scheme aimed at those nearing retirement and offering promotions and benefits on products and services, is being wound […]

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