5 January 2006

Poor sales hit The Sunday Telegraph

The Sunday Telegraph is to report its lowest December Audit Bureau Circulation (ABC) figure for ten years despite spending millions on a revamp and two new magazines launched in November last year. But marketing director Katie Vanneck says this is due to depression across the newspaper market in December and that the Sunday title would […]

Orange sponsors Virgin Radio breakfast show

Orange has signed up as the sponsor of the Christian O’Connell Breakfast Show on Virgin Radio. The year-long deal will start when the show launches on January 23. The deal, which was negotiated by Initiative, will see Orange featured in editorial on the show as well as in branded trails, on-air credits and live reads. […]

ASA rounds on GSK and Colgate for ad rule dodge

GlaxoSmithKline has been slammed by the Advertising Standards Authority for attempting to get round rules banning the use of dentists to endorse toothpaste brands by running separate television ads in the same break. Simultaneously, rival Colgate Palmolive has been rapped for a similar offence. GSK ran two ads, both created by Grey London, in the […]

TS Media launches ‘world’s first’ gay motor insurance

The company behind gay motoring website TopGayer is launching what it claims are the world’s first gay motor insurance policies. TS Media, which also owns Queernetwork.co.uk, is working with specialist insurer Lifesure to launch the service, as well as a gay wedding insurance scheme. Gay male couples are classified as two single males by most […]

Questions of identity

Brands need a strong and memorable identity to stand out from the crowd, but to stay alive and well, they must change with the times. So what is the secret of longevity? asks Sarah Rayner In a competitive market, brands fall in or out of favour on an almost daily basis, so keeping their identity […]

Lead them down the aisle

Understanding the behaviour of shoppers, noting how they think and picking out the things that grab their attention is a key challenge for marketers in the cluttered retail arena. By Alicia Clegg How companies use language reveals a great deal about the way they think. A look at the words and phrases that appear most […]

Rumble in the jungle

2006 is set to pit heavyweights against contenders who will strive to push their rivals into second place on the pitch, the supermarket or the living room floor. Enter Coca-Cola v Pepsi, Nokia v Motorola, Asda v Sainsbury’s, Levy v Sorrell… Over the coming year, a series of head-to-head marketing battles will be fought between […]

This year, you can blame it all on global warming, say experts

Tesco buying Essex, the world’s first successful baboon-to-human buttock transplant, and Serbia winning the World Cup – could it really happen in 2006? For the benefit of readers who cannot bear the thought of another New Year and would rather skip straight to 2007, here is a short version of Old Murray’s Almanack for 2006, […]

Will legislation kill off mobile TV before it gains an audience?

The online industry is bracing itself for European legislation that threatens to squeeze the life out of the emerging mobile television industry. New media experts are concerned about proposals to extend the Television Without Frontiers Directive to cover content distributed via the Web or to handheld devices, including mobile phones. The European Commission’s amendments to […]

Can new players make inroads on Royal Mail’s old stamping ground?

As full competition begins in the mail market, the operators licensed by Postcomm will be able to offer favourable deals to marketers. Yet Royal Mail’s monopoly hardly seems under threat, says Sarah Chambers A recent survey commissioned by Postcomm revealed that eight out of ten business mailers expect a competitive mail market to reduce prices, […]

It helps to know the score

Although retail staff are as happy to help as ten years ago, a mystery shopping study revealed that product knowledge is lacking, while a friendly attempt to meet your needs rates higher than slick ads Everyone remembers an instance of bad customer service, not least over the Christmas and sales periods – staff who seemingly […]

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