Jeans retailer Levi Strauss says introducing more premium products has helped its European division record a 12% jump in net revenue to $220m (£99m) for the second quarter of this year. Operating income at Levi’s Europe rose 8% year-on-year to $38m (£18.8m). A spokesman says: “Looking ahead, the strong second quarter results complement those achieved […]
Nokia has handed its top global marketing role to customer and market operations boss Pekka Rantala as part of a huge restructure at the world’s biggest handset manufacturer. Rantala, who is currently senior vice-president for customer and market operations at Nokia Europe, will become senior vice-president of marketing for the Finnish company’s Markets division at […]
The Number 118 118 is claiming that the latest TV campaign from rival Yell has inadvertently helped to promote its service at the expense of Yell’s own 118 247 service. The Number says it has seen a 3-5% increase in calls since Yell launched the campaign – which is the first work from new advertising […]
Alliance Boots chief executive Richard Baker has stepped down just weeks after private equity firm KKR and Boots deputy chairman Stefano Pessina bought the company for £11.1bn. The retail and pharmacy group has also lost Scott Wheway, managing director of Boots The Chemists, who has decided not to accept a position in the new business. […]
Online recruitment site TotalJobs is looking for an agency to handle its estimated £2m advertising account. It is thought that agencies have been pitching this week and that the company wants to make an appointment by the end of the month. It is understood that TotalJobs works with Albion, although it is not clear whether […]
The value of online marketing will more than double to 16bn (10.8bn) across Europe by 2012, according to a report by research agency Forrester. The report says online will represent 18% of total media spend within five years as the number of consumers with broadband access in Europe rises from 47 million to 83 million.
Bhs director of marketing Shaeren McKenzie is restructuring the ailing retailer’s marketing team just four months after taking over the role.
DHL, the global delivery service owned by Deutsche Post, is understood to be reviewing its pan-European advertising account. It is understood that the pitch, which is being run out of Germany, is still in early stages. Ogilvy Stockholm is the lead agency on the account although Ogilvy Primary Contact, Ogilvy’s business-to-business division in the UK, […]
BSkyB’s fledgling broadband service has exceeded expectations to become a major player in the market just a year after its launch. Trading figures released this week show Sky Broadband has 716,000 customers, increasing by 259,000 since the last forecast and surpassing its target of 700,000 mooted 12 months ago. Sky aims to reach 3 million […]
My move into advertising wasnt something I planned; it was more of an organic move. Im loving the ride, though.
Ford has signed up as the sponsor of a major online sitcom that will invite viewers to create characters and write scripts. Where are the Joneses launches this week. The show has been created by experiential design and marketing company Imagination with Baby Cow, the production company owned by comedian Steve Coogan. Where are the […]
Utilities company EDF is expected to be named the second tier-one sponsor of the London 2012 Olympic Games tomorrow (Wednesday). EDF is the capital’s largest electricity supplier and will pay up to £80m to become the Games’ official utilities partner. The French electricity company hedged its bets before the host city was announced by supporting […]