Spirits manufacturers, fearful of a backlash against alcopops, want them to be considered separately to their own pre-mixed spirits drinks in next month’s Budget, a move which signalled growing divisions in the drinks industry. Manufacturers which sell drinks based on premium-branded spirits such as gin, vodka, whisky and bourbon are nervous, because their products are […]
Nestlé is launching its first advertising campaign for two products – Nescafé and Kit Kat – at the same time. The campaign, through specialist agency Concord, will be paid for jointly by the company’s coffee and Nestlé-Rowntree divisions.
Consumer electronics company LG, formerly known as Lucky GoldStar, is losing its UK head of marketing, only three months after launching a 200m worldwide rebranding campaign. Bob Monk is leaving the company in July to become the commercial director for London below- the-line agency Design Point. Monk co-ordinated the launch of a 5m UK advertising […]
Playtex is launching a new version of its famous Wonderbra to bring the brand into the everyday bra market. The product is an attempt by Playtex to keep the Wonderbra brand alive and sales buoyant now that the media attention which surrounded TBWA’s controversial “Hello Boys” campaign in 1994 has died down. Playtex has been […]
Whitbread Beer Company is planning to create a new category in the fragmenting UK beer market – low-alcohol, low-calorie beers aimed specifically at women. The company is investigating the introduction of a “light beer” in this country, a concept already well-established in the US and Australia. John Derkach, Whitbread Beer Company marketing director, says: “We […]
One-to-one targeting is definitely on the marketing agenda but is that personal touch always welcome?
The centralisation of virtually all British bus advertising under TDI is giving the medium the chance to reverse its downmarket image.
Abbey National is continuing its civil case against Mike Doyle and the other seven co-defendants found guilty of defrauding it, to recover the more than 1.2m they stole. The eight, found guilty at the Old Bailey on Tuesday in the biggest fraud case ever to hit the marketing industry, will be sentenced after June 23. […]
I would like to comment on your article regarding the Interpublic purchase of 60 per cent of API and 100 per cent of Advantage International (MW May 29). The article infers that API boasts of having the Whitbread Round the World Race as if it was the managing agency for our race. It is not, […]
Sony is launching a television advertising campaign through DDB International, devised by its London agency BMP DDB, to promote its PC-7 Digital Handycam camcorder. The 2m campaign features a series of unusual weddings, ranging from a happy couple skydiving from an aeroplane to a bride and a groom doing a reverse bungee jump. The commercial […]
Lowe & Partners has held secret talks with Manning Gottlieb Media about buying a 49 per cent share of the company. But Lowe sources say talks, instigated by Lowe chairman Frank Lowe, have broken down over price.
Gone are the days when customers were either wildly promiscuous or routinely monogamous. They’re either committed, convertible, available or non-available, according to a new theory on brand switching, which addresses those awkward customers w