In the old days, if you wanted to raise money for charity, you got sponsored to do something unpleasant. The Diary has long suppressed memories of being forced to trudge through muddy, cattle-sodden fields in shorts and singlet, in pursuit of that elusive “10p a lap” for some benevolent fund or other. But times have […]
Themed pubs are falling out of favour with revellers, who now prefer a more minimalist backdrop, though they are still a hit with those in a party mood Themed pubs and bars were welcomed by UK consumers when they were first developed in the Seventies. After years of drinking in more traditional establishments, there was […]
Target Direct has created a direct marketing campaign for HIV and AIDS charity Terrence Higgins Trust to educate and inform people about the condition.
Channel 4 is seeking a sponsor for Hollyoaks after Nestlé decided not to renew Nescafé’s £9.5m year-long sponsorship deal made last June.
AXA UK has awarded its advertising business to J Walter Thompson (JWT) as tipped in Marketing Week (MW May 15) and plans to double its advertising spend from £12m to £23m as part of its plan to unify its brands under the single AXA name. The agency pitched against BMP DDB, Publicis and WFCA Integrated […]
Forward-thinking media owners should step into the breach caused by the separation of creative and media at agencies and champion the creative use of media to agencies, so argued Sven Olsen (MW May 22). We agree totally. So much so that for some time Capital Radio Group has had a team of strategic development executives […]
EMG, the entertainment division of MediaCom, has devised a competition with Polydor to promote Best, The Greatest Hits of S Club. The activity includes passport-style photo strips of the pop band being placed in Asda store photo-booths nationwide and in Top of the Pops Magazine’s 100th issue.
Soul has created a television campaign for Coca-Cola Great Britain’s Fanta, marking the first time the company has promoted the whole range in one ad. The ad breaks on Saturday (June 7) and features the animated Tongue Man and his friends chasing a drinks van to get hold of their favourite Fanta flavours before retiring […]
The Evening Standard is staking a claim to sport in the capital by becoming title sponsor of a new event, The Sport Show. The show runs from July 4 to July 6 and is designed to encourage the public to try participating in a wide range of sports. Visitors will have the opportunity to test […]
Vision Express is to move its managing director for operations Marcel Cezar back to France to work at parent company Grand Vision. The company has not yet made a decision on his replacement.
VisitBritain, formerly the British Tourist Authority, is to rerun an edited version of its ‘Only in Britain’ campaign featuring Prime Minister Tony Blair in the US. The campaign includes a new recorded message from the PM.
While companies are putting the financial squeeze on headline ad campaigns, lower-profile media such as PoP are benefiting, thanks to improved accountability and innovative in-store formats, says Nathalie Kilby The point-of-purchase (PoP) industry is experiencing something of a renaissance. As the economic downturn rumbles on, brand owners, looking to trim their above-the-line budgets, are channelling […]