P&O Stena plans 15m relaunch blitz

P&O Stena Line, the newly merged cross-channel ferry company, will spend 15m on a relaunch campaign, which starts in the summer. As a teaser, the company is launching a poster campaign in the South-east at the beginning of March, using a temporary tag line “new company, new policy”. P&O Stena hopes to finalise a new […]

Customers turned off by poor service levels

Rude and unhelpful staff are the biggest single hurdle to developing customer loyalty, according to an Air Miles UK survey exclusive to Marketing Week. The survey found that 54 per cent of the 1,000 people interviewed were most likely to become disloyal because of rude and unhelpful staff. Young people in the 18-to-24 age bracket […]

Radio – licensed to make a killing

Almost before the ink had dried on its 25m cheque to buy Melody Radio, EMAP was investigating the prospect of mounting a bid for Atlantic 252 (MW February 26). But to buy the Dublin-based Atlantic will cost EMAP, or any other suitor, between 40m and 100m. Capital Radio and Chrysalis are also believed to be […]

Leagas Shafron slashes staff

Leagas Shafron Davis has axed 12 jobs, as part of a restructure designed to give the agency a financial lifeline. It follows the loss of the 10m Royal Sun Alliance account last year, an expensive office move and mounting six-figure debts. A team of accountants from Coopers & Lybrand has been brought in to advise […]

Building a beer-based relationship

The reluctance of Whitbread and other beer marketers to use above-the-line marketing communications as reported in your Cover Story “A test of strength”, (MW February 19), should not be seen purely as a reaction to political correctness. All markets have different communication requirements and below-the-line methods can be more effective when building a relationship with […]

Brands must act to stop cannibals eating them up

If you are paying more than this, it’s a rip-off!” With that unsubtle advertising slogan, telecoms upstart Oystel has been berating former monopolist BT over the past few weeks for its international call charges. According to Oystel, BT’s charges are sometimes five times higher than customers really need to pay. Oystel is not alone. It […]

WPP eyes majority Portland stake

WPP is in talks to take a majority controlling stake in poster-buying specialist Portland by buying out the stake held by Dentsu-owned CDP. The deal would give WPP a 61 per cent share in the company. WPP currently holds 33 per cent, while CDP holds 28 per cent. Portland’s chairman Dennis Sullivan holds 29 per […]

Western Union programme to air this week

An advertiser-funded programme put together by money transfer company Western Union goes on air on ITV this Saturday. The 30-minute programme, called Western Union World Football, has been produced and distributed by CSI. CSI is one of the biggest sports TV programming production companies in the world and was recently bought by Lowe’s Octagon group. […]

Persil data was ‘misinterpreted’

While Taylor Nelson AGB appreciates every journalist’s desire to get a good scoop, we don’t appreciate this being done by talking up the ‘facts’ so that they distort the reality of the situation “Lever’s dangerous remedy” MW February 12). The data issued to Alan Mitchell has been taken completely out of context and distorted to […]

No U-turn plans for Virgin Cola

With reference to your article last week claiming a U-turn at Virgin over expansion plans, let me say that it is always a surprise to read an article on holiday about a subject which one did not even discuss with the journalist concerned! Therefore let me put the record straight. Virgin is not engaged in […]

Persil data was ‘misinterpreted’

While Taylor Nelson AGB appreciates every journalist’s desire to get a good scoop, we don’t appreciate this being done by talking up the ‘facts’ so that they distort the reality of the situation “Lever’s dangerous remedy” MW February 12). The data issued to Alan Mitchell has been taken completely out of context and distorted to […]

New year launch lined up for new Toyota Yaris

Toyota is to call its new European small car the Yaris and is expected to use another 32-and-a-half hour new year broadcast sponsorship deal with ITV to launch it in the UK next year. The new model, whose name was revealed at this week’s Geneva Motor Show, is a small three- or five-door hatchback and […]

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