First Direct launches social media campaign

First Direct is to launch a social media campaign this month aimed at finding out what matters to customers. The online and telephone bank will use its own website and other social networks to find out what consumers find worthwhile with the aim of improving its own customer service and drive word of mouth recommendation […]

Google moves into behavioural targeting

Google is to launch behavioural targeting ads on YouTube and the Google Content Network in a bid to compete with competitors. The ads, which Google is calling interest-based advertising, will launch in beta and give advertisers the opportunity to draw on Google’s wide reaching network to target users based on their interests. Google has moved […]

JCDecaux expects to post first revenue slump

JCDecaux has warned it will post its first ever revenue decline this year as the global economy slows at “rates rarely seen before”. The outdoor advertising company says revenues are expected to dip 10% in the first quarter and that it will not provide further earnings guidance because of the uncertain economic environment. Charles Decaux, […]

John Lewis reports 26% profit dip

John Lewis Partnership has reported profit fell 26% last year and has warned that 2009 will be another difficult trading year. Profit before exceptional items fell to £279.6m on a drop in like for like sales at its John Lewis department stores and price-cuts at its Waitrose stores. High street bellwether John Lewis, which last […]

Johnston Press sees ad revenues fall 16.8%

Regional newspaper publisher Johnston Press has posted a 28 per cent drop in pre-tax profits and a 16.8 per cent drop in advertising revenues for 2008. The publisher, whose titles include The Scotsman and the Yorkshire Evening Post, says the results “reflect a significantly worsening trend in advertising decline as the year progressed.” The result […]

DMA issues best practice guidelines for Bluetooth

The Direct Marketing Association Mobile Marketing Council has published its first set of best practice guidelines specifically for the Bluetooth marketing sector. The guidelines have been issued to provide the industry with clarification on the issue of “consent” when marketing to consumers and to encourage interest in Bluetooth as an effective marketing channel. It has […]

Chime sees growth in sports and direct marketing

Chime Communications, owner of Vallance Carruthers Coleman Priest and Bell Pottinger, has reported its operating profits rose 10% on an organic basis in 2008. The marketing services group reports this morning that its advertising, marketing services and research divisions were behind budget, but still managed to deliver an 11% overall operating profit rise due to […]

Mike Nutley: Why Twitter threatens push marketing

Twitter went mainstream one Friday in January when Stephen Fry appeared on Tonight with Jonathan Ross. Before that the micro-blogging service had been the preserve of digital enthusiasts, of which Fry is one; afterwards it was everywhere. It is, however, still legitimate to ask what Twitter is for. The simple answer is that it’s a […]

Can agencies afford to take on 2012 task?

One of the largest goods-in-kind contracts around is on the table for marketing agencies. The search for the marketing services provider for the London 2012 Olympics has begun as the current contract, held by Lord Bells Chime Group, expires at the end of this month.

Marketers seek reconnection to power source

It might shock you to know that fewer than 25% of marketing leaders can claim capability in strategic, cross-functional marketing activities. But even more stunning is that this slander on the marketing profession is being reported by top marketers themselves, speaking out from 50 of the world’s major organisations.By Maeve Hosea

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