There is a hugely depressing article this month in The Marketer, the Chartered Institute of Marketing’s magazine. The article describes the latest advances in augmented reality and virtual reality and concludes, rather breathlessly, that both technologies ‘offer promising results for marketers’ looking to ‘bridge the gap between consumer and product and close the online-offline divide’.
Digital development has brought with it a plethora of interactive and engaging techniques for conducting market research with children. But with additional accessibility comes increased responsibility. “As a research industry we need to make sure we are absolutely putting the needs and welfare of children first,” says Richard Ellwood, research director at The Walt Disney […]