Mark Ritson: Before falling over backwards to use virtual reality, get the basic tenets of marketing right

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There is a hugely depressing article this month in The Marketer, the Chartered Institute of Marketing’s magazine. The article describes the latest advances in augmented reality and virtual reality and concludes, rather breathlessly, that both technologies ‘offer promising results for marketers’ looking to ‘bridge the gap between consumer and product and close the online-offline divide’.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here

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