Trinity Mirror boss Ellis Watson quits for Menzies

Trinity Mirror national newspapers division managing director Ellis Watson is to leave the publisher to join the distribution division of John Menzies. A former marketing director for The Sun and the News of The World, Watson will become managing director of Menzies Distribution in September. The surprise move follows the sharp slowdown in Trinity Mirror’s […]

Hytner slams Abbey strategy as Barclays rebrand gets under way

Barclays marketing chief Jim Hytner has criticised rival Abbey’s second costly revamp in 19 months as he fires up his own rebranding exercise. Hytner, who was recruited from his job as head of marketing at ITV last autumn, believes Abbey’s new owner Banco Santander Central Hispano has rushed into a £9m corporate makeover. In contrast, […]

Hytner slams Abbey strategy as Barclays rebrand gets under way

Barclays marketing chief Jim Hytner has criticised rival Abbey’s second costly revamp in 19 months as he fires up his own rebranding exercise. Hytner, who was recruited from his job as head of marketing at ITV last autumn, believes Abbey’s new owner Banco Santander Central Hispano has rushed into a £9m corporate makeover. In contrast, […]

Unilever’s media boss sounds PVR alarm

Unilever global media director Alan Rutherford says that the TV industry and advertisers are burying their “heads in the sand” over the impact of PVRs. Speaking at Marketing Week’s 2005 TV conference, held in Paris last week, he said: “It’s not great news for the TV companies. Most of the ads are skipped through. What […]

Hamlet unveils overhaul of Aromatic brand

Hamlet cigars’ Aromatic brand is being relaunched in August in a smaller size with a new pack and new title, Fine Aroma. The move is part of an overhaul for the entire cigar range that began last month with the launch of a new miniature brand called Hamlet Smooth. The new packets for large cigars […]

Virgin Radio sales chief quits post

Virgin Radio sales director Lee Roberts has left the station just weeks after the appointment of new chief executive Fru Hazlitt. Roberts, who left the station last week by mutual agreement, is thought to have applied for the chief executive’s role. It is not known whether Roberts has another job to go to or whether […]

Twinings drops Leagas Delaney

Twinings, the Associated British Foods-owned tea brand, has parted company with agency Leagas Delaney after just over a year. The account is worth about £4m. The two companies have announced that they are ending their relationship because it has “proved difficult to merge the two cultures”. Twinings is understood to be in the early stages […]

Isobel wins launch task for Ilva furniture chain

Danish furniture retailer Ilva has appointed Isobel to its advertising account, with a brief to create a launch campaign for the opening of its first three UK megastores. Isobel, which won the account without a pitch, is believed to have courted the retailer for over a year. It is understood the chain’s management talked to […]

Time for package design to open up

I read with interest your recent article on packaging (A design of the times, MW April 7). In common with most articles on this subject, there was a lot of talk about image, identity, desire and emotion, but very little about the mechanics of packaging within the overall product experience. If packaging is “the brand […]

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