How Under Armour plans to become the world’s biggest sports brand

Having overtaken Adidas in the North American sportswear market, only Nike now stands ahead of Under Armour. And its VP of direct-to-consumer and omnichannel digital Sid Jatia is confident the brand, which now houses high-profile athletes including Andy Murray, can replicate its success this side of the Atlantic.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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