How Under Armour plans to become the world’s biggest sports brand

Having overtaken Adidas in the North American sportswear market, only Nike now stands ahead of Under Armour. And its VP of direct-to-consumer and omnichannel digital Sid Jatia is confident the brand, which now houses high-profile athletes including Andy Murray, can replicate its success this side of the Atlantic.

8 types of innovation

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.