5 October 2000

Digest

eBay, the auction website, has signed a deal with America Online, which will sell advertising space for the site.

Digest

NCH, the childcare charity, is looking for corporate partners to help launch its rebranding campaign. The charity, previously known as NCH Action for Children, has simplified its name and updated its logo after research showed a lack of awareness about the organisation.

McCann scoops £50m Vodafone

Vodafone has appointed McCann-Erickson World Group as its first global brand advertising agency. The account is believed to be worth up to £50m. The search for a global media agency will now begin. McCann won the account after a pitch against Ogilvy & Mather and BMP DDB, which is Vodafone’s agency of record in the […]

Team Saatchi faces £4m Britannic review

Britannic Assurance is reviewing its £4m TV and poster advertising account, held by Team Saatchi. The Birmingham-based home-service insurance company first appointed Team Saatchi two years ago to create its first TV campaign. A spokesman for Team Saatchi says the agency is aware of the review but that it is part of a wider appraisal […]

Digest

Edge/GMC has been appointed by Exchange & Mart to launch its website, ixM.co.uk. The £2.2m launch will be supported by a press, poster and radio advertising as well as TV sponsorship.

Nokia to extend brand with multimedia game

Mobile phone manufacturer Nokia is to launch a multimedia game that will pitch thousands of players across Europe against each other. Nokia Game will be played across a variety of media – including TV, radio, press, the Internet, voicemail, e-mail and text messages (SMS) – in 18 countries throughout November. Owners of any mobile phone […]

Hertz raids Abbey National for new head of marketing

Hertz has poached Abbey National marketer Jean Burke to become head of UK marketing, with a brief to increase the car hire company’s rentals in the leisure sector. Burke was previously head of customer proposition development at Abbey National. Before that, she was head of direct marketing at Thomas Cook Retail. Burke will oversee consumer […]

IPC poaches ITV chief for new role

IPC Media has poached ITV’s head of marketing, Sam Carter, to fill the new post of marketing director for its women’s weeklies division, IPC Connect. She will take charge of a portfolio of five weekly titles, including Woman, Woman’s Own, Woman’s Weekly, Now and Chat, as well as fortnightly teenage magazine Mizz and women’s website […]

World Records go online

Guinness World Records is launching an interactive website on October 23, designed by marketing communications agency Oasis. The site, owned by Diageo, offers people the chance to measure up against world record holders of various categories – for example the world’s fattest man, or the person with the longest fingernails. The home page (at www.guinnessworldrecords.com) […]

Digest

Wal-Mart, the US retail giant which owns Asda in the UK, is planning to open 12 new UK stores, as part of a worldwide expansion scheme involving 300 new stores.

Latest from Marketing Week