5 October 2006

Gyro scoops 4m Virgin Atlantic DM task

Gyro International has been appointed to the 4m below-the-line account for Virgin Atlantic following a pitch against three undisclosed agencies. The airline did not previously have a retained direct marketing agency.

Innocent abroad

After rapid and phenomenal success at home, Innocent is broadening its horizons and extending onto the continent, relying on ground-level marketing and entrepreneurial spirit rather than in-depth research for its success. Is the smoothie firm setting itself up for a bruising?

Health lobby accuses Ofcom of ‘bias’ in junk-food debate

Sustain, the health lobby group, has slammed broadcast regulator Ofcom for being biased towards the food and advertising industry in the debate about advertising “junk food” to children. The group hit out after Ofcom published research that shows the public do support restrictions on advertising some food products to children, but are against a total […]

Red Letter Days appoints Hard Rock boss as marketing chief

Red Letter Days has appointed Hard Rock Cafe’s European marketing director Zachary Soreff as its new director of sales and marketing. He joins Red Letter Days with overall responsibility for the implementation of the sales and marketing strategy, and communicating the company’s core offering of experiences to both the corporate and consumer markets. Soreff will […]

Ogilvy wins global SA Tourism account

The South African Tourism Board has appointed the Ogilvy network of agencies to its global account. Ogilvy London will be handling European communications with a primary focus on South Africa’s three largest tourist markets in Europe – Germany, the UK and the Netherlands. The brief is to attract high-spending, long-haul tourists who would normally prefer […]

Mirror launches branded prepaid cashcard

Mirror Group Newspapers (MGN) has bolstered its financial services offering with the launch of a prepaid, top-up Maestro card. The new Quidity card will be available to readers of MGN’s Daily and Sunday Mirror titles from October 23. The service enables users to securely load money onto the card via a network of over 34,000 […]

Carphone Warehouse buys AOL’s UK business for 370m

Carphone Warehouse has won an auction against BSkyB to acquire the UK operation of AOL in a deal worth 370m. Carphone Warehouse, owner of the Talk Talk broadband and phone service, will acquire AOL’s internet access customer base in the UK, alongside the supporting management and infrastructure of its “Access” business. AOL UK has 2.1 […]

Supermarkets poised to axe Pepsi coffee-flavoured cola

PepsiCo’s coffee flavoured cola Pepsi Max Cino is being axed by retailers less than a year after it was launched. Asda, Somerfield and The Co-op are all planning to take the product off their shelves following poor sales. The drink was launched in January and was aimed at older consumers that want a more sophisticated […]

Dixons chief nets post at PC World

Former Dixons marketing director Bryan Magrath has been handed the role of commercial director for sister brand PC World Stores Group, with a brief to develop the brand internationally. Magraths future at parent company DSG International was thrown into doubt earlier in the year when Dixons’ retail outlets were rebranded as Currys.digital (MW April 13). […]

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