5 September 1996

Incredible Hulk leaps to TV with help from CPLG

The Copyright Promotions Licensing Group has been appointed to represent The Incredible Hulk as his story jumps from the pages of the Marvel comic book onto the small screen in a new animated TV series. It will go on air on BBC children’s TV in the autumn. The TV series features an all-star cast of […]

THE PRIZE IS RIGHT

Retailers are having second thoughts about costly, hi-tech loyalty schemes but building loyalty is still the big objective. A combination of old-fashioned sales promotion techniques and new technology – with free gifts that are actually worth

DIGESTS

Playboy TV has confirmed the appointment of Maher Bird for its fourth quarter advertising campaign. The agency beat Mustoe Merriman Herring Levy, incumbent Saatchi & Saatchi and Branded, the agency run by Philip Ley (BSkyB’s former marketing director), to the 2m business. The campaign will directly target men and breaks this month. BT has invited […]

Allied Dunbar salesforce to sell Eagle Star policies

Allied Dunbar is using its 4,000-strong salesforce to test the sale of motor and home insurance products of its sister company Eagle Star. The British American Financial Services (BAFS) life assurer also plans to sell the Peps and unit trust products on behalf of another sister company, Threadneedle Asset Manage- ment (TAM) later this year. […]

Fujifilm launch was a success

The report in your August 30 issue that Kodak was to launch an ad campaign to support its Advanced Photo System (APS) products, “amid claims that the marketing of the new technology has been disastrous”, was misleading. The use of the word “the” in the first paragraph “the marketing of the new technology”, implies that […]

Apple forced to scrap music CDs after sponsorship logo blunder

Apple Computer has been forced to remove its name from a sponsored music CD-Rom after it realised it fell foul of an estimated 15m out-of-court settlement with Apple Records. The computer giant had part-funded the CD-Rom, produced by new media company Sunbather. The product, called Audiorom, allows users to mix musical sounds by moving around […]

ASA pans failed Indie film promo

The Independent’s failed Classic Film Collection promotion has been blasted by the Advertising Standards Authority for misleading readers. The promotion, in which videos were available for 3 with a purchase of the Saturday Independent, cost Mirror Group marketing director designate Charles Kirchner his job and the company over 500,000 without adding anything to the title’s […]

Brief

The biggest catfood campaign to date breaks on Sunday as Pedigree Petfoods unveils its 8m push through M&C Saatchi to support the relaunch of flagship brand Whiskas, as revealed in Marketing Week (May 3). The intensive three-month programme of activity features TV ads and 12,000 posters with the catchline ‘New Whiskas with added Catisfaction’. It […]

A false sense of global security

Developing a global strategy for a brand has several advantages, and economies of scale is one of them. But those tempted to go global for cost reasons alone are taking a big risk. John Shannon is president of Grey International

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