Ever wondered how creatives come up with those wonderfully crazy ads that will either propel your brand to the top spot, or end up being slammed by the Advertising Standards Authority? Well here’s your chance to find out. Each year, the Creative Circle holds its “Role Reversal” seminar at the esteemed Trinity College, Oxford. The […]
Cordiant Communications is expected to announce a management restructure, together with a pre-tax loss of nearly £12m for the first half of the year, on Friday (September 6). It is rumoured that Bates Europe group chief executive, Toby Hoare, will become chief executive of Bates Worldwide if incumbent David Hearn replaces Michael Bungey as chief […]
Wolff Olins is making 12 people redundant, but has denied reports that it plans to make a further 50 redundancies later in the year if trading conditions do not improve.
Granada Enterprises Commercial Ventures has signed a deal with Tizer to renew the latter’s sponsorship of Saturday morning pop music show CD:UK, on both ITV1 and ITV2, for another year.
Loyalty cards aim to mine a rich seam of consumer information. But what will happen when people realise the true value of that data? asks Alan Mitchell
UK and Ireland chief chooses to take global position with parent company following BK demerger
British Airways has integrated its in-flight entertainment package under the umbrella brand High Life Entertainment in a bid to attract more advertisers. Previously, the in-flight television channel package went under the banner Omnia while the audio stations were known as BA Radio. Now the title of the airline’s in-flight magazine High Life has been extended […]
The Government is to launch an Electoral Commission cinema ad campaign on September 16. The campaign is designed to address the issue of low voter turnout among young people and ethnic minorities. The Votes Are Power campaign, created by St Luke’s, will be the Electoral Commission’s first national cinema ad. St Luke’s was appointed by […]
Granada Television is planning standalone spin-off magazines of its two major soaps, Emmerdale and Coronation Street. The company has appointed Scorpio Multimedia to publish a one-off magazine for Emmerdale, which will go on the shelves on October 7. Emmerdale Stars will be priced at £2.60 and have an initial print run of 100,000 copies. It […]
While top universities reply on word-of-mouth, other institutions are having to invest in marketing to keep student numbers up.
Bartle Bogle Hegarty (BBH) has created a television ad for Gordon’s Edge as part of a &£3.5m launch campaign for the gin-based premium packaged spirit (PPS). The ad, which was shot in Barcelona, Spain, and breaks on September 7, follows a ‘thirtysomething’ man as he walks through a party in a stylish modern house, carrying […]
Air Miles is getting its retaliation in first, launching a massive promotional giveaway ahead of the launch of the ambitious and big name-backed Nectar.