A couple of weeks ago, I wrote about dichotomies and, principally, whether it is right to turn away business from a customer you feel does not comply with your own standards. The issue has come up again this week. Like many businesses, mine has been through a tough few years but we are starting to see some green shoots and, as such, now is as good a time as ever to redefine our vision and values, and ensure we are better prepared for growth than we were for recession.
Also in this story Brands abroad: British brands advise on how to expand and reach new markets Q&A: Sean Allam, director of commercial operations, John Lewis Top 5 tips for expanding abroad “A multi-channel approach to expansion allows British retailers to extend the reach of their brand quickly to new customers around the world and so […]
The simplification of Facebook’s rules on running promotions is welcome, but opens the door to two serious risks. First, the lower cost of entry could lead to a proliferation of promotions run by people who lack experience, undermining consumer trust. Second, the ability to enter a promotion or vote via the Facebook ‘like’ mechanism will […]
Perhaps it wasn’t the most surprising acquisition in the history of big brand mergers and acquisitions, but it’s still one of the most notable. On Monday, Microsoft acquired Nokia’s devices business for €3.7bn (£3.12bn). It will also pay an additional €1.65bn for the right to license patents from the Finnish telecommunications company.