5 September 2013

A brave new world

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As the UK economy shows signs of confidence, now is an opportune time for brands to consider overseas expansion. BRIC countries may seem the most obvious route, but other fast-growing markets could be a better prospect.

Life is one big dilemma – we offer ‘standardised’ services but are still desperate to be different

Secret Marketer

A couple of weeks ago, I wrote about dichotomies and, principally, whether it is right to turn away business from a customer you feel does not comply with your own standards. The issue has come up again this week. Like many businesses, mine has been through a tough few years but we are starting to see some green shoots and, as such, now is as good a time as ever to redefine our vision and values, and ensure we are better prepared for growth than we were for recession.

Brands abroad: Top marketers give their views

Also in this story Brands abroad: British brands advise on how to expand and reach new markets Q&A: Sean Allam, director of commercial operations, John Lewis Top 5 tips for expanding abroad “A multi-channel approach to expansion allows British retailers to extend the reach of their brand quickly to new customers around the world and so […]

Facebook face-off

The simplification of Facebook’s rules on running promotions is welcome, but opens the door to two serious risks. First, the lower cost of entry could lead to a proliferation of promotions run by people who lack experience, undermining consumer trust. Second, the ability to enter a promotion or vote via the Facebook ‘like’ mechanism will […]

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