Your recent supplement on customer loyalty carried a somewhat odd “Comment” section by WWAV Rapp Collins client services director Steve Grout (MW March 24). It opened with: “Air Miles was initially conceived to emphasise the difference between an airline carrier and its competitors.” As the only programme called Air Miles was conceived for an entirely […]
Kevin Morley Marketing has been appointed to handle a “special communications project”, believed to be worth ú3m, for household cleaning firm Jeyes UK, which owns brands Jeyes Fluid, Sanilav and Wet Ones. Jeyes’ advertising account was with TBWA but has been dormant for two years. KMM’s appointment follows a top reorganisation at Jeyes, and the […]
Saab GB has parted company with its two most senior marketing executives following criticism of its Swedish parent’s marketing strategy (MW March 10). General marketing manager Geoff Acton and advertising manager Debi Wadsted left the company at the end of last week. The two are the architects of Saab GB’s present ú4m ad campaign – […]
Butterfield Day Devito Hockney has picked up the Emirates airline worldwide advertising account, worth a claimed ú9m, after a final battle against Mellors Reay & Partners. The Dubai airline ap-proached six shops before Christmas last year (MW January 27). TBWA, Leagas Delaney, Simons Palmer Denton Clemmow & Johnson and D’Arcy Masius Benton & Bowles were […]
Burger King head of UK marketing Pat Griffin has left the fast-food giant, as it limbers up for a major advertising assault on rival McDonald’s. Griffin, who also handled marketing for Spain, is leaving to join a marketing consultancy. No reason was given for her departure. The company is starting to look for a replacement. […]
National Lottery operator Camelot will allow outside companies to bid to run new lottery games, says marketing director Jon Kinsey. Under the terms of the National Lottery set by the Government, regulator Oflot can grant a licence to a new operator to run a game in co-operation with Camelot. It had been assumed that such […]
I know it was quiet last week, but you really should not adopt “tabloid tactics” to drum up stories where none exist. I refer to your story about BhS dropping ad star Sylvester “BhS review signals end for ad star” (MW March 31). First, BhS is not reviewing Sylvester – we are. This is an […]
The confusion for agencies seeking European Commission work is compounded by the plethora of Directorate Generals which make the decisions. Composed of civil servants from around the European Union, but based in Brussels, the 23 DGs cover everything from agriculture to audio-visual policy, energy to transport. Because of internal political sensitivities agencies have to make […]
In Focus UK has launched the LitePro 580 LCD projector, which it claims is the smallest of its kind to offer true data/video. It can display photo-realistic colour images and In Focus says its is ideal for business presentations. Electrohome Europe has also launched an LCD projector, called ShowStar. The product is a single-lens, high-brightness […]
Eastman Kodak has confirmed it is talking to a number of agencies about a new worldwide corporate brand advertising campaign aimed at making more use of the Kodak name. Chief executive George Fisher revealed a rough video of the proposed campaign at the launch of Kodak’s digital cameras. The video – “the picture is changing” […]
Though banks are becoming more efficient by laying off staff, most customers have yet to feel the benefits that new technology can bring.
EURO RSCG Wnek Gosper has pipped Bainsfair Sharkey Trott to the Aero USA sports shoe account, worth ú3.2m over three years. Aero USA had originally planned to launch the brand in the UK using Saatchi & Saatchi subsidiary Wavelength Creative Marketing, but split from the agency after disagreements over payments (MW February 10). Knight Leagas […]
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
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