Farr role in doubt after Dyke acts

Sue Farr, former BBC marketing chief, is “considering her position” after Greg Dyke’s management revamp left her without a senior executive role. Dyke has created a directorate for marketing and communications, and put former chief executive of BBC Production Matthew Bannister in charge. The move is a blow to Farr, who, until Bannister’s appointment on […]

Rover businessmen lack BMW drive

Last week’s British Business Survey (BBS) uncovered some interesting distinctions between the drivers of Rover and BMW cars. The results go some way to explaining the collapse of the Rover brand in the UK – its drivers appear surprisingly down at heel and unambitious compared with the thrusting types to be found behind the wheel […]

Digest

Publicis has taken a majority stake in Boebel/Adam, the Frankfurt ad agency previously aligned with the BBDO network. Founded in 1990, Boebel Adam had billings of DM87m (£27m) in 1999. Its clients include the Dorint hotel group and Neckermann mail-order company.

Digest

Buzz, the KLM-owned budget airline, plans to launch an Internet site selling clothing, holiday accessories, and gift items before the end of the year.

Digest

Computer retailers have reacted with indifference to this week’s anti-trust ruling against software giant Microsoft by the US Department of Justice. The case, which may lead to a break-up of the high-technology company, is expected to take several years to conclude.

Digest

Menken, the Dutch fruit juice maker, is to merge with German counterpart Krings Fruchtsaft to form Refresco Holding. Menken was part of dairy company Campina Melkunie until a management buy-out in 1998.

Digest

WPP is to increase its stake in Barcelona-based advertising agency Alta Definicion from 66 per cent to 100 per cent. The deal entails merging Alta Definiciòn with Bassat Ogilvy & Mather Spain’s third-largest agency.

Analysis is more than statistics

Last week’s Factfile (MW March 30) entitled The new age of media analysis” fell into the old traps of media analysis. By looking simply at indexes you can hide or distort all the statistics you like.

Poster Watch: And the best are…

Nescafe’s traditional ‘girl with mug’ campaign clinched top spot for most memorable and likeable campaign. Less popular were Net brands, which Gerry Moira thinks need to find more exciting ways to differentiate themselves

Galaxy Radio to offer holidays

Chrysalis Radio’s Galaxy network is to offer branded holiday packages and has signed its first deal with tour operator Airtours. The Galaxy Radio Network, which comprises five dance music radio stations across England and Wales, is to sell holiday packages to the US, Australia and the Mediterranean. The working title for the holidays is Galaxy […]

Virgin power business poaches Link chief

Virgin Home Services, the gas and electricity business Richard Branson is launching as an assault on the utilities market, has poached Dixons marketer Gary Tubb as marketing and sales director. The business is also lining up creative and media agencies to pitch for its &£10m advertising account. Tubb, who was marketing director of Dixons-owned mobile […]

Mobile phone company Spotcast seeks agency

Spotcast Communications, a company which offers mobile phone users free calls in return for listening to advertisements, is searching for a media agency to handle a pan-European brief. A ten-second ad gives the listener one minute of free call time. The mobile phone user can access more information about an ad and can buy over […]

Latest from Marketing Week