Ofcom follows the wisdom of Solomon in junk food debate

This may explain why it appears to have passed the buck on whether “HSS foods”, as we must learn to call them, should be advertised on television. Or, if you bridle at the term “passed the buck”, why it has adopted a sensibly pragmatic respons

Avoiding the black hole

New pension legislation comes into force this week – but as financial watchdogs warn that many young people are neglecting their retirement plans and the economic pressures on them mount, will the new rules be enough to bring them back from the brink? Asks Catherine Turner A-Day, the biggest pension shake-up in the UK for […]

Government hedges its bets

Forced into action over Thepool.com’s controversial ads, the Government is keen to show it can protect the young from gambling’s lure while allowing companies – and particularly the National Lottery, with its Olympics obligations – to develop

New Campaign – Tussauds Group

TBWA/London has created a national television campaign for the Tussauds Group to highlight the experience of visiting Warwick Castle. The campaign is aimed at people who enjoy learning about medieval life but are put off by the conventions of stuffy, uninvolving “historical” attractions. Called “Trailer”, the ad was filmed entirely on location at Warwick Castle, […]

Findus marketing chief steps down

Findus marketing chief Sylvia Banbrough has left the frozen food company to pursue other interests. The brand’s commercial director Vidar Engen has absorbed her responsibilities as head of UK marketing.

Hybrid cars not as green as claimed, says survey

Petrol-electric hybrid vehicles are not as environmentally friendly as they are claimed to be, according to a new survey. The two-year study by CNW Marketing Research has found that when the total cost to the environment is calculated, including factors like production and recycling of batteries and electric motors, some hybrids actually come second to […]

New Campaign – Alfa Romeo Brera

Alfa Romeo’s first TV campaign for its Brera model breaks this week ahead of the car’s weekend launch. The ad is Krow’s first work for the marque since its appointment to handle the Brera launch earlier this year (MW February 9).

Pension ad messages ‘fail to trigger action’

Financial services providers need to target their marketing messages more effectively, as pensions and personal finance advertising is failing to hit home with 75% of people, according to marketing research consultancy Incite Marketing Plannin

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