The Seychelles Tourism Board has appointed The Union to develop a brand identity and marketing plan worth more than Â£1m for Seychelles tourism.
Online marketing is no longer a niche market, and it takes more than a few core skills and a small budget to entice customers to pick your brand when they search online. By Andrew Walmsley
This may explain why it appears to have passed the buck on whether “HSS foods”, as we must learn to call them, should be advertised on television. Or, if you bridle at the term “passed the buck”, why it has adopted a sensibly pragmatic respons
New pension legislation comes into force this week – but as financial watchdogs warn that many young people are neglecting their retirement plans and the economic pressures on them mount, will the new rules be enough to bring them back from the brink? Asks Catherine Turner A-Day, the biggest pension shake-up in the UK for […]
Forced into action over Thepool.com’s controversial ads, the Government is keen to show it can protect the young from gambling’s lure while allowing companies – and particularly the National Lottery, with its Olympics obligations – to develop
Domino’s Pizza has signed up England striker Michael Owen to star in its television campaign supporting the launch of its Football Fanatic pizza.
TBWA/London has created a national television campaign for the Tussauds Group to highlight the experience of visiting Warwick Castle. The campaign is aimed at people who enjoy learning about medieval life but are put off by the conventions of stuffy, uninvolving “historical” attractions. Called “Trailer”, the ad was filmed entirely on location at Warwick Castle, […]
Britvic is adding two flavours to its “better-for-you” carbonate drink Tango Clear a year after the launch of original Apple & Watermelon Tango Clear.
Findus marketing chief Sylvia Banbrough has left the frozen food company to pursue other interests. The brand’s commercial director Vidar Engen has absorbed her responsibilities as head of UK marketing.
Petrol-electric hybrid vehicles are not as environmentally friendly as they are claimed to be, according to a new survey. The two-year study by CNW Marketing Research has found that when the total cost to the environment is calculated, including factors like production and recycling of batteries and electric motors, some hybrids actually come second to […]
Alfa Romeo’s first TV campaign for its Brera model breaks this week ahead of the car’s weekend launch. The ad is Krow’s first work for the marque since its appointment to handle the Brera launch earlier this year (MW February 9).
Financial services providers need to target their marketing messages more effectively, as pensions and personal finance advertising is failing to hit home with 75% of people, according to marketing research consultancy Incite Marketing Plannin