6 August 1998

Northern Rock and Halifax bear brunt of press criticism

Northern Rock and the Halifax are among the companies which have suffered the worst press coverage, according to a survey from PressWatch. Northern Rock comes second from the bottom of the table with the Halifax only one position higher. Northern Rock – the subject of an Office of Fair Trading investigation over the arbitrary changing […]

Dial Challenge

Does TV advertising influence viewers? The question has been a vexed one, especially in the early Nineties, when brand advertising for packaged goods could not point to a direct uplift in sales, and often did not influence attitudes. Direct response TV (DRTV) entered this debate with its hard evidence of an effect – if the […]

Townsend nets BSkyB’s role at new media outfit

Chris Townsend, the former marketing director of BSkyB’s digital services, has joined South African-based new media company Primedia. Townsend will be the commercial director for the company which has a variety of new media interests including interactive digital TV sites, databases and Websites. Townsend also takes up a place on Primedia’s UK board, as well […]

Brief

Sony UK will launch a 3m campaign on national television for its MiniDisc system next week. The ad, through BMP, is called ‘the Finger’ and is designed to demonstrate the recording and editing facilities of the MiniDisc. It was shot in New York and the opening scene features a young man putting a disc into […]

Advertisers to sponsor Tube roundel

London Transport is to allow advertisers to sponsor its London Underground roundel – the famous red circle and blue bar station sign – for the first time. This is a radical departure for London Underground which previously regarded its trademark as sacrosanct. The sponsor will be able to put its name on the white background […]

New EMAP division appoints chief

EMAP Active, the magazine publishing giant’s newly formed special interest division, has appointed Andrew Gillespie as group marketing director to oversee the group’s 58 titles and 70 marketing staff. The enlarged publishing division results from a merger of four EMAP units – Apex, Nationals, Images and Pursuits. The division will house mass-market newsstand titles such […]

Top of the Pops starts international roll-out

The BBC’s Top of the Pops (TOTP) will be screened on TV outside Britain for the first time this autumn as the programme continues its global push into new markets. The show will be a localised version of the UK programme, which has run for 34 years, introduced by German presenters. It will include footage […]

Mocking all over the world

Thanks to a terminological coincidence, the tiny Lincolnshire village of Althorpe (population 600) has achieved what every local councillor craves for his bailiwick: It has been put on the map. Less than a year ago, it slumbered in peace, its heart beating to the rhythm of late 20th century life in Britain. By day its […]

Action 2000 served with Bug writ

Action 2000, the DTI-sponsored advisory company set up to help businesses deal with the Millennium Bug, has been served a writ over the right to use its name and logo. News of the legal proceedings against Action 2000 comes just one week after the company said it would take legal action against computer companies which […]

Which? not to blame for porn gaffe

I write with reference to Amanda Wilkinson’s article entitled Which? pulls offer after porn blunder (MW July 29). This piece mentions a CD that we produce for people wishing to subscribe to our Internet service Which? Online. We have had a major business issue with our site this week as we discovered that Alta Vista […]

Wetherspoon is in the pub spirit

I see that JD Wetherspoon has come in for yet more snidey criticism in your magazine (Wetherspoon opts for budget hotels, MW July 23). Baird and Benady are not alone in labelling Wetherspoon’s houses as “soulless” and “anodyne”. However, in the relentless march of branding across the pub world, it is notable how many observers […]

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