6 December 2001

Digest

BMW chief executive Joachim Milberg is to step down for personal reasons.

It’s marketing Jim, but not as we know it

Guerrilla marketing. It’s a trendy concept at the moment. Just don’t mention it to anyone from IBM. The company has just been forced to pay $120,000 (£84,000) to San Francisco authorities after a street marketing campaign went badly wrong. And the amount is set to rise. The company hired agency Big Blue to paint “Peace, […]

Companies’ Net image ‘at risk’ due to lack of dedicated staff

Most companies do not have an individual in charge of their online brand image, according to research by content management specialist Tridion. Ironically, brand consistency is cited in the same survey as a key strategic aim for most organisations. While 77 per cent of companies with a single brand believe it is extremely important to […]

We quite like it here actually

I read with great disappointment your report on recruitment in call centres (MW November 22). Yet another piece of negative reporting on the telemarketing industry. I cannot disagree that there have been problems in the industry and there are companies out there that don’t appreciate their staff. However, I do think it is necessary to […]

Carlton follows Granada in playing down ad slide

Carlton Communications has echoed rival ITV company Granada in stating that the drop in advertising revenue in the run-up to Christmas will not be as large as expected. Marketing Week was first to report that the ITV companies had experienced a sudden influx of ad revenue for November and December (MW November 22). At Carlton […]

Digest

UK Food recorded an audience of more than 1.3 million people during its first week of transmission from November 5. The audience, 48 per cent of which were aged between 16 and 44, was 48 per cent ABC and 63 per cent female.

Digest

Dentsu made a disappointing debut on the Tokyo stock exchange when trading started in the agency’s shares on Friday November 30. The stock opened at its IPO offer price of ¥420,000 (£2,380) compared with a pre-market price of ¥558,000 (£3,162) on Instnet, an off-exchange electronic trading system operated by Reuters.

Digest

Spirit is launching a six-sheet poster campaign next week for Blue Nun wine (right).

Digest

Peoplesound, which claims to be Europe’s leading platform for new and emerging artists, has beaten Robbiewilliams.com, the MTV website and Dotmusic to become the UK’s top music website, according to data from Hitwise. Peoplesound’s 27 per cent audience share compares with 16 per cent for Dotmusic, 13 per cent for NME.com and 6.5 per cent […]

Digest

Contra has won the global account for packaging manufacturer Huhtamaki.

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