6 December 2007

Braced for belt-tightening

It is no secret that the economy is slowing down, meaning a tightening of the belts over Christmas and into the New Year. But in an effort to keep up marketers’ spirits over the festive season, Marketing Week has spoken to some of the industry’s most senior figures about how brands can best deal with […]

Profile: Virgin Moneys Jayne-Anne Gadhia

When Jayne-Anne Gadhia returned to Virgin Money in February after five years with Royal Bank of Scotland (RBS), charged with ramping up sales of financial products, she could hardly have imagined that a chance to short-circuit a process that would have taken years would arrive only a few months later. Northern Rock has named Sir […]

Virgin set to unwrap plans for major hotel brand

Virgin is understood to be plotting the launch of a major hotel brand. Former Virgin Trains marketer Craig Inglis is thought to be spearheading the plans, which are due to be presented to the Virgin board in January. The new brand, which is being developed for the UK and Europe, will be unveiled in the […]

Kelly to depart InBev in February

Inbev’s top marketer Devin Kelly is stepping down after less than two years in the role, without a job to go to. The brewer has started the search for a replacement for the role of vice-president of marketing. Kelly has decided to leave the company for personal reasons including a “desire to move back to […]

Heart radio and Dorling Kindersly team up for online travel guides

Radio network Heart is partnering with Dorling Kindersley to create online travel content for its listeners. Content on the Global Radio brand’s websites will include an archive of travel guides as well as regular promotions and monthly giveaways. Site visitors will be able to download tailor-made travel guides and save 25% on all DK Travel […]

Independent marketing chief to leave after ten years

Independent Newspapers marketing and circulation director David Greene is leaving the company after ten years. Greene, who steps down in May next year, is understood to be setting up his own consultancy working across marketing, promotions, distribution, sponsorship and events. Greene has spent more than seven years in the top marketing role at the publisher […]

O2 promotes head of finance to chief executive

O2 UK has promoted chief finance officer Ronan Dunne to chief executive. Dunne will take over the role in February next year and replaces Matthew Key, who has been promoted to chief executive of Telefonica O2 Europe to replace Peter Erskine. Dunne has been at O2 for seven years and chief finance officer for three […]

General Motors sets up electric vehicle development team

General Motors is stepping up its commitment to making its cars more environmentally friendly by setting up a team dedicated to the development of electric vehicles. The team will sit within GM’s Advanced Design Centre, which was responsible for the Chevrolet Volt concept car (left) that was unveiled at the North American International Motorshow in […]

Yakult to sponsor swimming championship

Yakult is carrying out its first UK sports sponsorship activity as the official partner of the ninth Fina World Swimming Championship. The event takes place next year in Manchester. The probiotic drink is supporting the event with marketing and public relations activity including competitions, on-pack promotion and online marketing. Yakult is looking to broaden its […]

Government takes hard line on alcohol warnings

The Government is expected to force the alcohol industry to use health warnings on packaging after it resisted attempts to introduce a voluntary code. The move marks a U-turn by the Department of Health (DoH), which previously favoured self-regulation. The DoH announced earlier this year that it was launching a voluntary code that asked companies […]

Carlton Screen’s future in doubt after deal collapses

The future of ITV-owned Carlton Screen Advertising hangs in the balance, after it emerged that ITV’s weak cinema advertising revenue has forced it to renegotiate its advertising contract with Cineworld. CSA, the country’s biggest cinema advertiser, which sells Cineworld’s advertising has also asked it to allow CSA to move to monthly payments, away from contractually […]

Latest from Marketing Week