The Media Business and Initiative Media have picked up Sega’s 10m ($16m) pan-European media buying and planning business. The Media Business will handle the 6m UK account, while its international partner, Initiative, takes it on in France, Germany and Spain. The two media specialists pitched against Zenith for the account, which was previously handled by […]
More than 20 new products and services, including the major relaunch of an airline, will be unveiled at Business Travel 97 – the UK’s only exhibition dedicated to the corporate travel market and targeted at business travel managers, buyers and arrangers. The event, dedicated to the 20bn UK industry, takes place from February 11 to […]
US cosmetic company Hard Candy is launching nail polishes targeted at young males. The “Candyman” range, launching at the end of this month to coincide with London Fashion Week, includes seven dark metallic colours. It will be available through fashion retailers and department stores. The launch will be accompanied by an advertising campaign created by […]
More and more companies are placing their trust in field marketers and forming strategic partnerships.
Cosmopolitan, the pioneer of liberal women’s magazines, has tried to adapt to the Nineties, but if it changes too much, it risks losing readers.
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Channel 5 has hit back at ITV suggestions that it will fail to retune the minimum target of 9.4 million homes to meet its March 30 launch. Telephone polling carried out for ITV by Continental Research suggests C5’s retuners made good progress until mid-December. But according to a source close to ITV, this has been […]
The Sun is being given away free today (Wednesday) in a sponsorship deal with Camelot to promote the first Wednesday National Lottery draw. The Sun claims it will print millions of extra copies to cope with extra demand. The Sun usually sells 3.9 million copies a day at 28p. The print run from the giveaway […]
Business is finally waking up to the importance of point of purchase, but is still in the dark when it comes to identifying the key variables that affect customer purchases. Richard West reports
Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cross, is worth 85. The editor’s judgment will be final.
Duckworth Finn Grubb Waters is tipped to win the 5m pan-European account for Toshiba’s new desktop and laptop computers. Duckworth Finn defeated two other agencies – the Paris office of Foote Cone & Belding, and the Dusseldorf branch of Hakuhodo – during pitches in Dusseldorf last week. The agency and the client are in final […]
Britvic has broken its long relationship with BBJ Media Services and centralised its 12m media buying and planning into TMD Carat. The centralisation follows a review between Carat sister agencies BBJ Media Services which handles Tango, TMD (Robinson drinks), and BMP DDB which handles Britvic’s Pepsi brands. The centralisation includes 2m of media for Britvic’s […]