WCRS and Media Planning Group (MPG) are set to lose the Â£3m advertising and media accounts for low-cost airline Buzz following its sale to rival Ryanair.
Amnesty International UK is returning to television this week with a campaign created by Kitcatt Nohr Alexander Shaw. Amnesty was banned from broadcast advertising in 1994 by the Radio Authority because of the political nature of its campaign. It had the ruling overturned five years later.
Surrey County Cricket is on the hunt for a shirt sponsor after troubled Australian financial services company AMP failed to renew its one-year sponsorship deal. The club wants to match the £250,000 that AMP paid last season for one year or to sign a company up for a three-year package at about £700,000. AMP has […]
KFC is rolling out its first advertising created by newly appointed agency Bartle Bogle Hegarty (BBH) this week. The advertising for the limited edition product Peking Twister introduces the strapline ‘Got Chicken, Got Soul’ and attempts to appeal to consumers on the move. In one shot it shows work colleagues who return to their desks […]
Country clothing brand J Barbour & Sons has appointed Claire Saunders as international marketing manager. She joins from media agency Robson Brown, where she was business development director.
Cordiant Communications has entered into preliminary discussions over the sale of some of its Australian assets, including the country’s biggest advertising agency George Patterson Bates.
Long-serving bmi marketer Simon Gregory is to leave the company at the end of this month without a job to go to. Marketing director Gregory says the decision to leave is his own as he is looking for a new career “challenge”, and the company will restructure on his departure. Sales director Adrian Parkes will […]
US pharmaceutical company Wyeth Consumer Healthcare, the makers of Anadin, has consolidated its £10m media planning and buying account at Zenith Optimedia. Incumbent Zenith Optimedia won the account after a four-way pitch with other incumbent Mediaedge:CIA, BBJ and Media Planning Group. The review was overseen by the AAR and involved marketing consultancy Billetts. Optimedia held […]
Now that directory enquiries has been deregulated, the Web is set to become a crucial battlefield as directories fight for customers, says Robert Dwek
Internationally, directory publishing is going through a fascinating phase of consolidation, with a sharper focus on new technology and key business drivers. It all adds up to an increasingly competitive market, where winning and keeping customers demands world-class products and service. Our vision is to be the best business information bridge between buyers and sellers, […]
The path of low-cal alcoholic drinks is littered with failures, so will Diet Bacardi Breezer be any different? Given that the launch isn’t in response to customer demand but falling PPS sales, it looks doubtful, says Branwell Johnson
BBC World has struck a deal with Emirates airline to sponsor a series of 50-second features on unusual tourist attractions around the world.