6 February 2003

Amnesty International UK returns with TV campaign

Amnesty International UK is returning to television this week with a campaign created by Kitcatt Nohr Alexander Shaw. Amnesty was banned from broadcast advertising in 1994 by the Radio Authority because of the political nature of its campaign. It had the ruling overturned five years later.

Surrey Cricket hunts shirt sponsor after AMP drops out

Surrey County Cricket is on the hunt for a shirt sponsor after troubled Australian financial services company AMP failed to renew its one-year sponsorship deal. The club wants to match the £250,000 that AMP paid last season for one year or to sign a company up for a three-year package at about £700,000. AMP has […]

KFC rolls out first ad

KFC is rolling out its first advertising created by newly appointed agency Bartle Bogle Hegarty (BBH) this week. The advertising for the limited edition product Peking Twister introduces the strapline ‘Got Chicken, Got Soul’ and attempts to appeal to consumers on the move. In one shot it shows work colleagues who return to their desks […]

Barbour hires international marketer

Country clothing brand J Barbour & Sons has appointed Claire Saunders as international marketing manager. She joins from media agency Robson Brown, where she was business development director.

bmi marketing director quits to find ‘challenge’

Long-serving bmi marketer Simon Gregory is to leave the company at the end of this month without a job to go to. Marketing director Gregory says the decision to leave is his own as he is looking for a new career “challenge”, and the company will restructure on his departure. Sales director Adrian Parkes will […]

Zenith Optimedia wins £10m Wyeth

US pharmaceutical company Wyeth Consumer Healthcare, the makers of Anadin, has consolidated its £10m media planning and buying account at Zenith Optimedia. Incumbent Zenith Optimedia won the account after a four-way pitch with other incumbent Mediaedge:CIA, BBJ and Media Planning Group. The review was overseen by the AAR and involved marketing consultancy Billetts. Optimedia held […]

It’s time to list our own achievements

Internationally, directory publishing is going through a fascinating phase of consolidation, with a sharper focus on new technology and key business drivers. It all adds up to an increasingly competitive market, where winning and keeping customers demands world-class products and service. Our vision is to be the best business information bridge between buyers and sellers, […]

A diet PPS launch won’t be a breeze

The path of low-cal alcoholic drinks is littered with failures, so will Diet Bacardi Breezer be any different? Given that the launch isn’t in response to customer demand but falling PPS sales, it looks doubtful, says Branwell Johnson

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