6 January 2000

Digest

Crimson Publishing, the computer games magazine publisher, is to launch a new title in the spring, PC Strategy Games. It will be edited by former Marketing Week journalist Martin Croft.

Digest

The Metropolitan Police has shortlisted four agencies for its advertising account: incumbent The Advertising Syndicate, CDP, Domino and SWK.

Respect is due in sponsorship

Charles McKelvey’s article “Has Octagon found the magic formula” (MW November 25) for sponsorship evaluation shows a dismal lack of understanding of the subject. It is ludicrous to suggest major corporations with marketing expertise spend £30bn a year “on a whim rather than a serious marketing discipline”. There is no magic formula because sponsorships vary […]

Digest

The Fiat/Tofas joint venture motor company in Turkey has appointed Penajans D’Arcy to handle its advertising account, which was previously held by Bates Worldwide.

Digest

Scoot.com, the online directory, is to provide a business directory service for the ISP LineOne.

Computers and the Internet

With growth in ownership of home computers slowing down, the market must find a way to appeal to those outside its core sector of the young and upmarket

Digest

CMB has won the press and poster account for Sight Savers International, the charity which helps reverse blindness.

Digest

M&C Saatchi has set up a direct marketing agency called LIDA. The new agency has start-up business from bol.com, Sega Europe and smarterwork.com.

Digest

Scottish Courage is relaunching Newcastle Brown Ale as Newcastle Brown.

Stage Props

Conferences are an ideal medium for sponsors to target a captive audience. But organisers must ensure corporate interests support rather than overshadow the needs of delegates.

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