6 January 2005

ASA scolds British Gas over TV campaign

British Gas has fallen foul of the Advertising Standards Authority (ASA) over its “Doing the right thing” TV campaign, which shows various home breakdowns occurring at inconvenient times. One execution shows a radiator bursting during wedding preparations, followed by a voiceover saying: “We at British Gas are there for you 24 hours a day, 365 […]

Motorola re-signs ITV1 movies for 3G launch

Motorola is to use the sponsorship of ITV1 movies as the core plank of its marketing for the launch of its 3G mobile handsets in February. The campaign for the new handsets will highlight how they enable users to take video footage and create their own “moto movies”, while also being able to download and […]

Blackburn seeks shirt deal as HSA bows out

Blackburn Rovers Football Club is searching for a £1m-a-year shirt sponsor to replace health-plan provider HSA. Blackburn joins a list of football clubs on the market seeking shirt sponsors, including Fulham and Liverpool. Sources say that HSA has decided to end its £1m-a-year sponsorship at the end of the season, after reviewing its business plans. […]

Blackburn seeks shirt deal as HSA bows out

Blackburn Rovers Football Club is searching for a £1m-a-year shirt sponsor to replace health-plan provider HSA. Blackburn joins a list of football clubs on the market seeking shirt sponsors, including Fulham and Liverpool. Sources say that HSA has decided to end its £1m-a-year sponsorship at the end of the season, after reviewing its business plans. […]

ASA scolds British Gas over TV campaign

British Gas has fallen foul of the Advertising Standards Authority (ASA) over its “Doing the right thing” TV campaign, which shows various home breakdowns occurring at inconvenient times. One execution shows a radiator bursting during wedding preparations, followed by a voiceover saying: “We at British Gas are there for you 24 hours a day, 365 […]

Renault promotes Euro brand boss to global role

Renault has promoted European brand supremo Patrick Blain to global sales and marketing chief. Blain replaces François Hinfray, who left the company at the end of last year. The move is part of a clear-out of senior executives, ahead of the arrival of the company’s new chief executive, Carlos Ghosn, in May. In total, five […]

Consumers drive a hard bargain online

UK consumers spent £4bn online at Christmas and traditional retailers must invest heavily in their internet offer if they are to match the growing demand in 2005. Martin Croft reports

Lock this landlubber in the padded… brig?

Staff at the Yellow Submarine really have lost the plot this time. Either that or the motivational speakers they hired recently (MW November 25, 2004) left some “motivational substances” behind. How else to explain this photo? The Diary is assured it depicts Tony Aiello, creative director of the agency, “living the brand”. To these eyes, […]

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