Sweet Nothing

The Co-op’s decision to break ranks with advertisers and seek a ban on TV ‘food crimes’ against children has forced the ad industry onto the offensive – and left the Government in a quagmire.

Digest

Scottish & Newcastle’s pre-tax profits are up by six per cent to £415m on sales up eight per cent to £3.6bn over the 12 months to April 30.

Digest

Perfuma.com, which claims to be the UK’s largest fully authorised e-tailer of beauty products, says many beauty e-tailers are selling products from the “grey market”, without the authority of the perfume houses. The site has won the right to sell 35 brands and hopes to have “at least” another 20 brands by August.

Digest

Arena Leisure, the racecourse group, has signed jockey Frankie Dettori as brand spokesman for its dedicated horseracing and betting website – to be launched in November.

Data agencies fail to add value

With regard to your article “Research lights” (MW June 22), I was interested in how major research agencies continue to talk about adding value to the traditional data collection methodologies they provide. By interpreting data and working closely with clients. But the market research agency ads that went with the article simply promoted their data […]

EU may force cigarette rebranding

Marlboro Lights could be rebranded as Marlboro Gold if the European Union succeeds in banning taste descriptions on cigarette packaging. Industry sources have indicated that Marlboro brand-owner Philip Morris International and UK distributor British American Tobacco (BAT) are considering a name change and that Gold is the most likely choice. Other leading brands that would […]

MW backs ETC marketing award for a second year

For the second year running, Marketing Week has teamed up with the English Tourism Council (ETC, formerly the English Tourist Board) to back an award showcasing marketing achievement in the UK tourist industry. The Marketing in Tourism Award forms part of the ETC’s long-established and respected annual England for Excellence awards, which recognises excellence, quality […]

Eurostar reviews £25m Y&R task

Eurostar, the Channel Tunnel train operator, is reviewing its pan-European advertising account currently handled by Young & Rubicam (Y&R) and believed to be worth £25m. The advertising is split between three countries: the UK, France and Belgium. The UK business, which has a media spend of £11m, was consolidated into Y&R a year ago from […]

Digest

Flextech, the content division of Telewest Communications, is to launch 24-hour shopping channel Screenshop on September 8 on Sky Digital.

Digest

Forever Broadcasting – owner of Liverpool radio station Juice 107.6FM – has paid &£1m for a 15 per cent stake in mobile phone entertainment platform the XY Network, which was launched earlier this year by radio, TV and multimedia production company Somethin Else and BTCellnet’s Genie Internet ISP.

Digest

Channel 5 is to give online travel agent TheFirstResort.com £3m worth of advertising airtime in return for a stake in the business.

Digest

Britvic Soft Drinks is launching its Robinsons Fruit Shoot range next month with a £4m marketing push. The original launch was delayed as a result of packaging safety fears.

Latest from Marketing Week