Former First Direct and HSBC marketing chief Peter Simpson has slammed the direct marketing industry for not living up to its potential. Simpson, who helped launch First Direct and spent 13 years as the 24-hour bank’s commercial director, is joining direct marketing specialist Data Lateral as chairman. But despite calling DM his “first love”, he […]
James Bond 007 has ditched British Airways in favour of Virgin Atlantic in the new movie Casino Royale, with Branson himself making an appearance in the film. The news follows BA’s surcharge investigation and the subsequent commercial director Martin George’s “leave of absence” which hit the airline’s reputation. Branson’s airline has signed a deal to […]
Nick Smith, the former British Gas marketing director, is poised to take a global marketing role at consultancy giant Accenture. Smith, who was replaced by Amanda Mackenzie last November, left the utilities group without a job to go after his role was reduced from overseeing its marketing and advertising to strategy alone. It is not […]
The Food Standards Agency’s (FSA) publication of a damning claim that Cadbury Schweppes “underestimated the risk” of salmonella contamination in several of its chocolate products could be the first of a raft of health scares in the food industry. Cadbury’s withdrawal of 1 million chocolate bars has sent tremors through the sector, with companies scrambling […]
I have a question for you: is a 30-second commercial half way through Lost the best for way for an individual to gather the information he needs to make an informed purchase?
The launch of a new oven cleaner under the Dr Beckmann brand (MW last week) is the latest from household cleaning specialist ACDOCO in a sector dominated by the likes of Procter & Gamble, Unilever, Reckitt Benckiser and SC Johnson.
Days after the Queen knighted him for services to business, Sir John Sunderland has found that Cadbury Schweppes, the company he has helped run for nearly a decade and where he is now chairman, is a business facing a deepening crisis.
J ust as the changing seasons never fail to gladden the heart, with their reassurance that, whatever Fate might have concealed behind her back, the rhythm of nature beats on regardless, so the regular arrival on the scene of a ripe old adman b
It takes a lot for most people to get hot under the collar about import/export quotas. That’s why rows about trade agreements rarely dominate newspaper front pages, especially when there are sexier things like corporate mergers, takeovers and
Deciding what to charge for your services can be a nightmare. Aim too high, and you risk pricing yourself out of business; too low, and you sell yourself short. Over time, one might expect such problems would be ironed out as buyers get the me
Within the past few weeks shares in two marketing services companies listed on AIM have slumped after announcing that predicted profits were no longer going to be achieved.
Something is happening to modern children – and the way their parents treat them. According to recent research and news stories the average child receives 70 toys a year (more than one a week), 80% of children have their own televisions, half