New markets needed for Internet shopping
The role of interactive retail technology is small but growing rapidly. By Luca Newbold. Luca Newbold is a Business Analyst at DataMonitor
True Colours
Contract publishing, boosted by Dulux’s new Colour magazine, is sometimes just a
Too many visits to Murray page
Poor Iain Murray. His worries about the destructive effects of tourism “Fat chance of getting rid of Tourism” (MW May 24) must prevent him from ever taking a break from the rigours of his weekly sneer. Or is he a nitby-tiv (tourism is bad but not in the back yards that I visit). There is […]
A pat on the back for No 1 Moos paper
The Diary is pleased to put the record straight on a misleading story printed last week. We stated that Ben & Jerry’s ice cream had become the first national brand to advertise on cows. The idea was in fact used 13 years ago, as pointed out by David Beadle, media development director at Arc Advertising’s […]
Seagram drinks don’t fit in with movie script
Seagram has always targeted growth areas, built them up and sold them on. Hollywood is its new baby, so will its drinks be next to go? By David Benady
Heinz shifts DM spend to TV ads
Food giant Heinz is reversing its decision to spend half last year’s 24m marketing budget below the line, by switching more money into TV advertising. Two years ago, Heinz shocked the marketing industry by becoming one of the first fmcg companies to channel substantial spend into a heavyweight direct marketing campaign. The push was designed […]
Not amused by direct mail story
It may be an old-fashioned concept, but aren’t Diary stories meant to be amusing? Your Diary story criticising the Direct Mail Information Service, and direct mail per se “1995 – a year that’s bin junk”(MW May 24) fails to achieve this. If the Diary editor is having such a problem filling the page perhaps we […]
2m Energis buying brief for Optimedia
Vauxhall: ITV has raised nearly 3m from its sponsorship of Euro 9Optimedia has won the 2.5m media buying business for the National Grid’s ailing telecoms company, Energis. The advertising breaks this week with a campaign created by M&C Saatchi, which picked up the account in March. Optimedia pitched with M&C for the business. The account […]
An odd mop freebie – whodunnit?
The mop sector has discovered the joys of joint promotions. Addis, one of the UK’s leading mop marketers, is planning to wring extra profits from the sector with a bizarre new promotion. It is giving away a free Agatha Christie novel with each purchase of one of its mops. “With this promotion we are communicating […]
Ex-Microsoft chief joins multimedia agency
Former Microsoft head of UK advertising Janet Kilpatrick has joined multimedia hardware company Creative Laboratories as head of European marketing and will kick off an advertising review. Kilpatrick, who left Microsoft eleven months ago, will be responsible for strategy and personnel across western Europe for the company. Kilpatrick worked as a consultant in channel marketing […]
No rewards for buying loyalty ruse
Everyone’s jumping aboard the loyalty bandwagon, with companies happy to invest millions of pounds on supposedly shaping customers buying habits. But the reality could be that they are throwing money away on schemes which will ultimately yield
Why speech is not always free
Believe it or not, there is a company which specialises in hiring out after-dinner speakers. British Speakers Bureau claims to have access to some of the top names on the international speaking circuit. Among those you are able to hire for a function are ex-president of the United States George Bush; disco diva Donna Summer; […]
Why brands should not expect to grow market share in just one year
Brands can drive growth momentum by being ‘meaningfully different’, but very few should expect to grow market share immediately, according to new research from Kantar.
How financial brands are innovating with data
Sponsored by Salesforce
The financial services sector may be big and cumbersome, but brands are using an increasing number of data sources, focusing more on customer experience and engaging more customers in real time than ever before.
Ben Davis: User experience will suffer without trust in AI
People don’t automatically trust machines, so as personalisation and automation step up a notch marketers need to ensure they do everything they can to create transparent and user-friendly experiences.
Carling owner launches premium marketing hub to drive ‘closeness with consumers’
The UK’s second biggest brewer Molson Coors wants its marketers to be closer to their target consumers, whether through a new premium marketing hub or a new positioning for Carling that focuses on local communities.
