Digest

Dior has consolidated its international cosmetics account into CLM/BBDO Paris. Ogilvy & Mather Worldwide and Euro RSCG Works also pitched for the business.

Kraft marketing chief moves to services role

Kraft Foods away from home marketing director Stephanie Lea has become director of customer services. In her previous role, Lea was responsible for marketing the away from home section of Kraft’s coffee brands. These include Carte Noire, Kenco and Maxwell House. A Kraft spokesman says the company has yet to decide whether to replace Lea. […]

DDB lands £69m Deloitte account

Deloitte Consulting, the management consulting division of professional services firm Deloitte Touche Tohmatsu, has appointed DDB Worldwide to its $100m (£69m) worldwide branding account. The agency, which pitched against Wieden & Kennedy, will promote Deloitte Consulting’s new identity when it separates from the parent company later this year. The European work will be overseen by […]

Digest

Zed Media has been appointed by bathroom company American Standard to handle all media planning and buying across its range of brands.

Digest

The Radio Authority has proposed the idea of creating a fourth national radio station which would be aired on AM. The RA is seeking feedback from the industry.

Digest

Bite London has been appointed to handle direct marketing for energy drink Shark.

Digest

Cordiant Communications is about to be appointed by Allied Domecq to handle all global advertising and marketing for Malibu, the rum drink it acquired from Diageo earlier this year for about £580m. The account is worth about £44.5m a year.

Digest

Enterprise IG, the brand and identity consultancy, has appointed Peter Dart worldwide chairman with effect from July 1.

Digest

Jonathan Hogg, a co-founder of Web loyalty scheme Beenz.com, has been appointed chief marketing officer of SurfKitchen, an online personalisation specialist.

Sainsbury’s plans launch of fresh own-brand babyfood

Sainsbury’s is understood to be planning a full assault on the babyfood market by launching a fresh version of its own-brand range. Sainsbury’s executives are considering whether the range would be best placed in standalone chiller cabinets near the babyfood aisle, or whether to place it with the adult food. The move would represent a […]

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