Public fears trigger LWT F1 promotion

London Weekend Television is planning a series of stunts to promote the first Formula One Grand Prix on ITV this weekend after a survey revealed public doubts over the quality of the network’s coverage. Just under half of motor racing fans aged between 15 and 34, which is ITV’s target age group, expect the quality […]

Niche labels rip into Levi’s

The rise of designer jeans is putting the squeeze on Levi-Strauss, as more and more consumers turn to niche labels. Levi’s has cut its staff – will it now be forced to cut prices to protect its 7bn global sales?

Littlewoods plans to roll over jackpot

Littlewoods plans to fight the National Lottery by massively increasing its potential prize money. Littlewoods will roll over its weekly pools jackpots when the top prize is not won, in a direct attack on one of the Lottery’s most popular features. The company is looking at how players would react to the move. Under new […]

Radio boosts advertising allure

Commercial radio revenue has hit 309m, a rise of 126 per cent since 1990 – proof that the medium is winning over ever more advertisers. Rupert Steele is head of media planning services at the Radio Advertising Bureau. Analysis in the article h

Brief

Heineken Export launches its new 10m advertising campaign called Out of this World next week. It coincides with the arrival of Hale-Bopp, the ‘comet’ that will be visible from the UK this month. The Lowe Howard-Spink commercial was inspired by the arrival of Halley’s Comet in the US midwest last century and features townspeople awaiting […]

Van den Bergh move is top level

In Marketing Week (February 21) you correctly predicted that Andy Duncan was to be appointed marketing director of Van den Bergh Foods’ chilled foods brands. However, I would like to point out that this is a full board appointment in which Duncan, like fellow Van den Bergh ambient brands director Kevin Havelock reports directly to […]

Mars realigns brands in Euro shake-up

Mars Confectionery has outlined details of its European marketing restructure, with different brands being led from different countries. From now on, France will be the lead country for the Mars bar, along with Twix. Snickers is now led from Germany, M&M’s from Holland and Galaxy and Bounty from the UK. It is likely Milky Way […]

Vivienne Westwood to launch fragrance lines

British fashion designer Vivienne Westwood is launching her own fragrances next year. A women’s fragrance will be developed first, by Lancaster, the cosmetics arm of German company Benckiser. It will be followed by a male fragrance two years later. All the fragrances will be available in Vivienne Westwood stockists and in a small number of […]

It’s time to face issues at TV 97

Over the years, Monte Carlo has become synonymous with extravagant media bash. And so it is: in fact a book ought to be opened for whoever successfully claims the first 25 dry martini. Heaven forfend, of course, that media should be joyless – and Jonathan Durden’s skilful and amusing double-act with Tess Alps in 1995 […]

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