Grey trade laws do make sense

Your leader on grey trading (MW February 20) asks “what immutable principle… makes it legal to source grey goods within the European Union, but not beyond it?” The answer is straightforward. The EU has been a single market since 1992 with an increasingly common framework for business across member states. There has also been the […]

Interflora reviews £2m ad brief while on hunt for marketing chief

Interflora, the flower delivery network, is reviewing its £2m advertising account despite the fact that it is on the hunt for a marketing director. The business is held by creative agency The Company,which created the controversial Valentine’s Day ad campaign in 2001, featuring a woman’s bare chest with strategically placed roses and the tagline “Tit […]

Diet Coke With Lemon suffers sales slump

Impulse sales of Diet Coke variant Diet Coke With Lemon have plummeted eight months after its launch. Insiders claims the drop may be because the taste does not appeal to UK consumers. At its peak, last August, Diet Coke With Lemon sold 1.7 million litres in newsagents, convenience stores, petrol stations and off-licences, but by […]

Toymakers agree deal to sell McDonald’s McFlurry home ice cream maker in UK

Vivid Imaginations will launch a McDonald’s McFlurry Maker in the summer, after forming a partnership with US toy company Spinmaster, which owns the licensing rights. The McDonald’s McFlurry Maker toy comes with McDonald’s ingredients to enable children to make McFlurry ice creams at home. It will be in shops from July and will cost about […]

ASA receives Paddy Power’s complaints

The Advertising Standards Authority (ASA) has received 31 complaints that Irish bookmaker Paddy Power’s latest set of ads, created by Bartle Bogle Hegarty, are indecent and offensive. One of the ads shows a young boy and girl kissing on a park bench. The strapline says: ’2/1. Let’s make things more interesting’. The other ad shows […]

Gloss, dross or a broader appeal?

Broadsheets, under pressure from falling circulation and revenues, are turning to editorial makeovers to rejuvenate themselves. Plummeting advertising spend and declining circulation figures have put pressure on the broadsheet market, but have not suppressed the newspapers’ spirit: they have come out fighting, with a number of editorial makeovers. The Daily Telegraph, The Guardian and The […]

Novartis marketer takes up worldwide position

Novartis Consumer Health marketing director Nick Evans has been promoted to a global marketing role at the company’s headquarters in Switzerland. Evans takes the post of head of global brand for nasal decongestant Otrivin, which is the global market leader in this category. It is understood that, following Evans’ departure his role will be axed […]

Toyota appoints Mark Hall

Toyota has appointed Mark Hall as general manager of vehicle marketing. Hall moves from his position of general manager of communications at the car manufacturer.

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