6 November 2003

Bored by baubles?

We’ve all come away from exhibitions with a pocketful of branded pens and assorted promotional items, but do they actually achieve anything for the companies that hand them out? asks Pete Roythorne

Bars and stripes

Cadbury’s acquisition of Adams this year saw the company become the global leader in the confectionery market. Despite this, Cadbury has put its plans to conquer the American market on the back-burner and announced a cost-cutting programme aim

Having a stab at entering into the Hallowe’en spirit

Hallowe’en comes but once a year, and with it brings teenagers threatening to let down the tyres of the Diary’s Austin Allegro if it doesn’t give them the requisite reward for wearing a “Scream” mask stolen from the local newsagents. The staff of agency Haygarth obviously don’t share this sentiment, however, and have called a […]

Twinings starts agency trawl for tea business

Twinings is looking for an agency for its tea business as part of a review of the brand’s advertising strategy and spend. The company is understood to be keen to raise the profile of its hot beverages, which also include Options and Ovaltine. The review, which will be overseen by marketing manager Elizabeth Edwards, is […]

Ad to promote 3’s video calling service

TBWA/London has created an ad to promote mobile operator 3’s video calling service.The ad aims to push the benefits of video calling by showing that 3 lets you be in two places at once. Media is handled by MindShare.

Vizeum wins £6m Teletext business

Teletext, the on-screen information group, has appointed Vizeum to handle its £6m media planning and buying business. The agency won after a four-way pitch against Zenith Optimedia, John Ayling & Associates and I-Level. Incumbent Manning Gottlieb OMD was not invited to repitch. Marketing director Marc Bell, who joined the company in January last year (MW […]

Vimto appoints Glenn Hudson

Vimto Soft Drinks has appointed former Scottish Courage customer marketing director Glenn Hudson as general manager for Vimto Soft Drinks.

Britvic appoints Jonathan Gatward

Britvic Soft Drinks has appointed Jonathan Gatward as brand controller for Robinsons. He joins from Rank Hovis McDougall, where he was head of marketing for Sharwood’s in the Centura Foods division.

Sticking with the obvious choice

It’s bonfire night tonight (date at the bottom of the page notwithstanding), which is serendipitous, as it falls in the middle of National Toffee Week. As every child knows, fire and toffee go together like bogeys and fingers, so the toffee-smiths at Stoke-on-Trent company Walkers Nonsuch – whose idea the affair was – have chosen […]

TUI ditches Britannia airline brand

Holiday company TUI UK is ditching its Britannia Airways brand after 40 years, and is bringing the charter airline under the aegis of its Thomson Holidays brand. TUI management believes there is much stronger consumer awareness of Thomson than of charter airline Britannia. The company wants to compete with the no-frills airlines and believes it […]

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