6 November 2008

Rangers signs partnership deals

Rangers Football Club has signed a long-term deal with Swiss watch brand Ebel. The Glasgow club has also renewed its long-standing partnership with Coca-Cola. As part of the deal, the premium watchmaker has designed a limited edition watch that features the Rangers insignia and the Ebel logo will appear on the new digital scoreboards and […]

Andy Burnham urges marketers to ensure web safety

Andy Burnham, the Secretary of State for Culture, Media and Sport, has called on marketers to ensure the internet is safe for children. He says the net is “ungovernable” and web designers and advertisers have a responsibility to the public when creating online campaigns. Speaking at the Internet Advertising Bureau Engage conference, Burnham says the […]

Dell global marketing VP steps down

Dell vice-president global marketing Casey Jones has stepped down from the role after two years. Jones, who will stay on as marketing advisor to the company, was the driving force behind Dell’s recent move to set up a standalone agency with WPP Group. Jones will continue to work with the computer manufacturer to develop marketing […]

TfL reviews integrated ad account

Transport for London is reviewing its integrated advertising account. The brief includes strategic planning, press, outdoor, email marketing, direct marketing and design projects across all TfL brands. It is understood that incumbent Chemistry Communications Group will pitch for the business. TfL says that it is a “periodic review” and that it is in its early […]

Own-label brands could benefit from smoothie slow-down

The effects of the slowing economy on the smoothie sector could boost sales for cheaper own-label and ambient brands, according to a new Mintel report. The research company says that the sector will continue to grow until 2010 when it may shrink. It estimates that the smoothie market will be worth £282m by the end […]

Havas unites UK agencies into media group

Havas is launching Havas Media in the UK, in a move that will unite acquisitions including Arena BLM and experiential agency Cake with its existing agency brands. Media Planning Group managing partner Mark Craze will become chief executive of Havas Media UK. The launch will also see Marc Mendoza – also a managing partner at […]

GM freezes media spend as swingeing job cuts loom

General Motors, the troubled US carmaker, is understood to have frozen its $2.1bn (£1.36bn) global media spend and has not ruled out cutting marketing jobs, as it desperately seeks to save money across its business. Senior sources say the struggling manufacturer, which owns the Vauxhall and Bedford marques in the UK, has suspended all media […]

Nicola Thomsons Global Radio challenge

Nicola Thomson, the newly appointed group director of marketing at Global Radio, is in an enviable position. She has bagged the top marketing job at the UK’s biggest commercial radio company and now has a portfolio of some of radio’s most high-profile brands. But, on the other hand, she faces a challenge that has already […]

Fortune favours the brave when times are hard

It has become a commonplace that digital marketing will suffer less in a downturn than other, more conventional, forms. There are many reasons given for this. They include the fact that there is still a massive gap between the amount of time people spend online and the amount of marketing budget brands commit to interactive […]

Google tops employer survey

Search giant Google has snatched the top slot from Virgin in the league table of companies where marketers most aspire to work. This is the stunning result of Marketing Week’s latest inquiry into marketers’ ideal career paths, the MW Top Employers’ Survey. For three years, our research has shown Sir Richard Branson’s empire exerted an […]

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