November 6 2014 cover

6 November 2014

The Secret Marketer: Amazon’s foray into a physical store could undermine what made it a success

The death of the high street has been predicted for many years – from the arrival of the first out-of-town retail parks to the current digital revolution. Whether it’s First Direct or Direct Line, eBay or Asos, or aggregators such as MoneySupermarket.com, uSwitch.com and Just-Eat.co.uk – these brands’ success is evidence that consumers are comfortable transacting without seeing the goods they are buying.

Ad-tech vendors

Ad-tech vendors

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.

Secrets for becoming a better presenter

Whether it’s honing a brand message, delivering marketing results to the board or a public speaking task, presentation skills are a valuable skill for marketers. Marketers who have mastered the art give us their top techniques.

Mark Ritson: Google needs to search for new brand values

Ritson featured image

BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy

Google is looking to reposition itself. That was the key takeaway from an interview the company’s co-founder and chief executive Larry Page gave to the Financial Times last week.

Latest from Marketing Week