Coke hopes for boost from coffee variant

Coca-Cola is plotting the launch of a coffee-flavoured Coke variant in an effort to broaden the appeal of the drink brand. The company is considering the names Coca-Cola Blak, Makkio or Maqio for the variant. It has registered all three names as trademarks in the US and the European Union, while websites are under construction. […]

ASA deems Cillit Bang ad misleading

The Advertising Standards Authority (ASA) has censured cleaning brand Cillit Bang, which made its launch debut with an ad campaign featuring a discoloured coin that emerges shiny and clean when dipped in the product. The ASA has decided that the Reckitt Benckiser-owned brand cannot continue showing the image of the coin emerging clean within 15 […]

Gizmondo to launch Smart Adds version

Gizmondo is launching a new version of its eponymous hand-held gaming device, which will carry its advertising medium Smart Adds as standard. Until now, Gizmondo, which was officially launched last month, has asked users whether they want to receive Smart Adds, but the new model, which will sell for &£100 less than the original at […]

Blue Square appoints BT Mobile marketer

Gambling operator Blue Square has appointed Nick Wenn as chief marketer. The appointment comes as the bookmaker, owned by leisure business Rank Group, expands its service into Ireland and prepares to open its first high street store. Wenn, who joins on May 5, replaces head of marketing Peter Loveridge, who left the company last autumn […]

Samaritans launches SMS giving

The Samaritans has teamed up with wireless solutions provider Wireless Information Network (WIN) to pilot its first mobile phone “text to donate” promotion, linked to this Sunday’s London Marathon. A Samaritans fundraiser, called Dave, will compete in the race dressed as a computer to raise awareness of the e-mail service. Anyone who wants to sponsor […]

ASA deems Cillit Bang ad misleading

The Advertising Standards Authority (ASA) has censured cleaning brand Cillit Bang, which made its launch debut with an ad campaign featuring a discoloured coin that emerges shiny and clean when dipped in the product. The ASA has decided that the Reckitt Benckiser-owned brand cannot continue showing the image of the coin emerging clean within 15 […]

Doner Cardwell wins building society brief

Coventry Building Society, the UK’s fifth-largest building society, has awarded its advertising brief, estimated to be worth £1m, to Doner Cardwell Hawkins. The agency, which won the brief following a five-way pitch overseen by the AAR, will work on a project basis initially, with a view to being retained on a longer-term basis. Previously, the […]

Panasonic signs Sky Movies sponsorship deal

Panasonic has signed a £1.3m sponsorship deal with Sky Movies for all films screened on Friday and Saturday evenings across the Sky Movies channels. The contract was negotiated by Vizeum and Sky Media.

Gossard head gets Sara Lee US lingerie job

Gossard Berlei marketing director Stephen Holbrook has been seconded by owner Sara Lee to handle the marketing for its lingerie brands in the US. His new role follows a reorganisation of Sara Lee’s business divisions that will see it move away from lingerie and branded apparel. Holbrook is currently overseeing the launch of the sports […]

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