7 August 1997


The DSS has announced plans to raise 10m by taxing non-cash staff incentives. But the proposals raise questions as to which schemes will fall prey to the new tax, with frequent-flyer programmes poised for a losing battle.

Guinness 10m task up for grabs

Guinness Ireland is putting its 10m media account – estimated to be the biggest advertising business in the country – up for review. Incumbent McConnell’s will pitch for the centralised account, which covers media buying for seven brands including the world-famous stout, along with Guinness Ireland’s other roster agencies, Irish International and Peter Owens. The […]

CIA director quits to join New PHD

Mike Anderson, marketing director at CIA Medianetwork, has resigned from the agency to join New PHD. The move comes just nine months after Anderson was promoted to the agency’s board, and praised by the agency’s then deputy managing director, Marco Rimini, for playing a central role in boosting billings through 1996. Anderson’s resignation last week […]


Etam, the women’s clothing retailer, has signed actress and model Patsy Kensit as the face for its latest advertising and PR campaign. The campaign developed by Steven Sharp Plc is part of an attempt to reposition the brand as more upmarket.

Agencies vie for 10m Sony brief

Sony Home Entertainment computer games subsidiary Psygnosis is hunting for an advertising agency for its 10m pan-European account. It is the first time the Liverpool-based software house, which is owned by Sony Home Entertainment, has sought an agency. Previously, TBWA Simons Palmer has handled joint Psygnosis/PlayStation TV advertising, while the company has handled press and […]

Dixons restores NI links after row over ad rates

Dixons Stores Group is understood to have ended its month-long boycott of News International newspapers. The two companies are believed to have signed a new contract last week. The dispute is estimated to have cost NI 2m in lost revenue. Buoyant retail sales across Dixons’ retail chains are believed to have tempted the company to […]


Neil Simpson has been a lifelong fan of Adidas, but as its new global advertising director, can he help the company regain its number one position in the 8.6bn trainers market?

Friends after stolen glances

Wolff Olins creative director Doug Hamilton thought he was about to be arrested by the fashion police when a man started questioning him about his jacket on a recent flight back from New York. The man demanded to know how he had acquired his new Nike jacket. It transpired the man was head of PR […]

Lloyds TSB to sponsor Five Nations rugby

Lloyds TSB is hotly tipped to be the first sponsor of British rugby’s most prestigious competition, the Five Nations Rugby Championships. The sponsorship is understood to be worth 6m per year. The deal gives the bank title sponsorship of the competition which takes place between England, France, Ireland, Scotland and Wales. A number of companies […]

Scots football in sponsor review

Scotland’s top football clubs are by-passing football authorities in an attempt to double their income from sponsors Bell’s whisky and BSkyB. Top teams like Rangers, Celtic and Aberdeen have commissioned management consultant Deloitte Touche to produce evidence that Scottish football has been undersold. The clubs’ move is independent of the Scottish Football League (SFL) and […]

Latest from Marketing Week