7 August 2008

Ringing the changes at Bacardi?

For more than two decades, Seamus McBride was busy selling toothpaste for Colgate-Palmolive in the US, and then Bacardi beckoned. McBride’s appointment as the new Bacardi chief executive comes amid speculation that the current chief executive of the family-owned spirits company, Andreas Gembler, will move to a more senior role on the board as it […]

Three Rs of TV success

In a bid to convince the uninitiated that Sky One is about more than sci fi and The Simpsons, BSkyB is about to unleash its biggest brand overhaul of the channel, coupled with a heavyweight advertising campaign. The revamp, which sees Sky One changed to Sky 1, and sister channels Sky Two and Three changed […]

Chris Ingram: On the importance of customer service

At the beginning of this year, I wrote about the need to get the basics of customer service right. There seemed to be a lot of talk by senior management and marketing folk, but little delivery. Well, the economy has been declining ever since then and if ever there was a time to be close […]

Mediacom wins 12m IG Index account

Spread-betting operator IG Group has appointed Mediacom to the 12m global media planning and buying business for IG Index, its financial spread-betting arm. MediaCom pitched against ZenithOptimedia and Phd for the business.

WCRS poaches BBH business director for MD role

WCRS has poached Bartle Bogle Hegarty business director Penny Herriman to become managing director. She replaces Will Orr who in June was promoted to chief executive. He stepped up in a reshuffle that saw Debbie Klein become joint chief executive of Engine with Peter Scott, also group chairman. Orr filled in for Klein when she […]

Johannesburg in bid to outlaw ambush marketing

Johannesburg is proposing a new law to stop ambush marketing ahead of the FIFA World Cup in 2010. The plans include heavy fines or a prison sentence for brands that break the rules. The South African city is working with FIFA to put the new by-law in place and it is consulting with residents over […]

Bandai promotes marketing director

Bandai has promoted marketing director Rosie Bayles to the new role of director of media and licensing. The toy company is also looking at doubling the size of its UK marketing and licensing operation following a restructure. She has been charged with overseeing new opportunities for partnerships and products in the market place. She will […]

Ambi Pur campaign to push plug-in range

Sara Lee is launching a 3.6 m television campaign for its Ambi Pur home fragrance range. The ten-month campaign will kick off next week with a two-week burst to back its Puresse collection.

Nike unveils campaign to praise UK gold medallist

Brands sponsoring UK athletes are poised to take advantage of their successes at the Beijing Olympics, with Nike the first to unveil a new campaign ahead of what is expected to be a rash of advertising around medal winners. Nike is set to launch a campaign congratulating the UK’s first gold medalist, cyclist Nicole Cooke. […]

Bebo appoints global head of mobile

Bebo has appointed Sean Kane to the new role of global head of mobile for the social networking site. He has moved from his position as general manager of social networking platform provider Intercasting Corporation. Kane will lead the development of mobile applications for Bebo’s 45 million users. Bebo expanded its mobile offering in February […]

TUI raises marketing director to board role

Travel group TUI has promoted marketing director Tim Williamson to the board of directors in the newly created role of customer director. A new board structure has been developed to incorporate the position, which the company says has been designed to “put more emphasis on customer service, delivery and the customer journey”. Williamson remains the […]

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