For the brands that P&G sheds, this is the start of a stronger chapter Procter & Gamble announced this week that it will be cutting 100 brands – around half of its portfolio – in a move to focus on only its most profitable products.
Opinion FMCG Procter & Gamble Unilever Leader For the brands that P&G sheds, this is the start of a stronger chapter
Analysis Promotional Marketing Sponsorship & Experiential Coca-Cola Making flexible staff work for your brand
Analysis FMCG Food & Drink Advertising Mondelez (Cadbury) Q&A Matthew Williams – Mondelez’s UK chief marketer
Opinion FMCG Procter & Gamble Mark Ritson - Brand Architecture Mark Ritson: Why Procter & Gamble has to cull so many brands
Analysis FMCG Retail Design & Branding Market Research Cover Story Neuroscience and marketing: what you need to know
Opinion Media Advertising Social Secret Marketer Teenagers can provide some surprising media learnings
Trends Retail Travel & Leisure Utilities Aldi M&S Trends Consumers continue to spend cautiously despite surge in confidence
