7 December 1995

Agencies round on ‘amateur’ NI

News International has been accused of having “no respect for the advertising process” and “amateurism” following the six-month pitch for The Times 7m account. Rainey Kelly Campbell Roalfe scooped the business after a pitch process involving at least seven agencies. A decision is expected within ten days on The Sunday Times account, which is being […]

Virgin Interactive poaches design guru from Guardian

The Guardian has lost Tony Ageh, the brains behind many of its innovative sections, to Virgin Interactive Entertainment. Ageh, and his product development unit (PDU), was responsible for the Saturday Guardian’s The Guide, much of the title’s tabloid Section 2, the Observer’s Preview section and the ill-fated UK version of Wired. He is going to […]

SlimFast gives 10m brief back to Grey

Grey Advertising has won back the 10m European advertising account for SlimFast, after losing it to Publicis earlier this year. Grey already handles SlimFast in the UK and France, where the slimming supplements company spends about 8m. It is now understood to have regained control of the account in Germany, Italy, Scandinavia and Spain, where […]

ASA rejects complaints over Playboy ‘Morgasms’ posters

Playboy Television’s “Morgasms” advertising campaign has generated 70 complaints to the Advertising Standards Authority. The objections centre on a poster headlined “Morgasms – Lets make love… erotic TV for lovers” which it is claimed is overtly offensive in a medium that can be seen by children. However, the ASA has rejected the complaint because it […]

Snelgrove quits Burger King top job

Keith Snelgrove, Burger King marketing director for Europe, Middle East and Africa, has quit after 12 years. Snelgrove, who is understood to have returned to the US, is a former worldwide director of brand strategy at BK, which he joined from Campbell-Mithun Advertising in Minneapolis. He spearheaded BK’s marketing drive against rival McDonald’s this summer. […]

DIGESTS

Colgate-Palmolive has centralised $50m – $85m (35m – 55m) of media billings from Optimedia across Europe into Y&R. It is part of a global centralisation but does not affect the UK, where Y&R already handles all the business. UKTV, the unsuccessful highest bidder for the Channel 5 licence, expects to hear if it has been […]

Warner Lambert shuts Euro headquarters

Drugs-to-sweets group Warner-Lambert is closing the European headquarters of its confectionery brands and one casualty is likely to be the company’s European marketing chief, Chris Taylor The main brands run through the Brussels office are Clorets, Halls Mentho-Lyptus and Trident. Other Warner-Lambert brands include Fruit-tella, Mentos, Dentyne and Stimorol. Taylor, vice president marketing Warner-Lambert Confectionery […]

Oscars will not lose audience

You mischievously stated that individual poster sites will lose audience under the new Oscar II research which went into its final test phase last week, “Oscar II trial proves tough on audiences” (MW December 1). Oscar II will provide a rigorous measurement of outdoor audiences which rather than simply measuring passages past a poster site, […]

Corfu to climb up greasy pole

Anybody about to embark on Greek holiday jokes should stop right now. No mention of the long-stay accommodation at Athens airport, the image of its islands as Meccas for Club 18-30 holidaymakers or havens for Shirley Valentines. Corfu – the most celebrated of the Greek islands – is planning to go upmarket. The newly-formed Corfu […]

BA’s morale boost fails to take off

In a fit of openness, British Airways has admitted that the second leg of its internal advertising campaign to boost staff morale was a failure. A staff television ad campaign – costing 4,000 and aired in five countries – was designed to reinforce the message of “The World Favours the Brave” poster campaign designed by […]

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